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About ATI

Since 1980, we've been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Through the hard work of our wonderful and very talented associates, ATI has grown into the leading coaching and consulting automotive management company in the world, with more than 1,300 active members who represent the best shops in the US and Canada. 

We want our clients to be happy and achieve their dreams. Dreams are usually different for each person and at ATI we understand those differences. No matter what type of shop owner you are at this point in your life, we understand you. 

  • If you are in an aggressive posture, our goal is to tweak your profit margins so you keep at least 62 cents for every service dollar you bill out. We will work with you on your car count until you have enough work so your technicians can bill out an hour for every hour they are on the floor. We will help your Service Manager increase sales to a target goal of $350.00 average per repair order or over $20,000 in sales per bay per month. By the way, we have some clients at $35,000 per bay per month. A stellar auto repair shop should have a net profit of 20 to 30 percent if it follows our model. 
  • If you are losing customers to competitors, we will survey your customers to determine what the real problem is and help you correct it. Our accounting staff can get involved in shrinkage and tax issues. We can test your Service Manager's personality to determine his strengths and weaknesses, enabling you to motivate the most important person your customers interact with. 
  • If you simply want to spend more time with family and friends, go fishing, golfing, hunting or whatever floats your boat, our goal is simple: increase profits to hire a talented, motivated Service Manager, or cultivate the one you have. Then, you can concentrate on the business as a whole, not be a strategic part of production! 
  • If you work extremely hard to stay the best in your market, we can help keep your customers telling positive stories about how great their quality service has been. We'll help you stay on the cutting edge of technology, leadership and profits. Quite often, a 32-hour Shop Owner's Workshop is the perfect tune up for even the most successful and passionate leaders. 
  • If you are struggling with how to retire, we will help you develop a detailed plan for succession and retirement. Retiring requires a very profitable operation annually contributing a generous amount to a variety of retirement investment techniques. We will help you understand all the tax, accounting, valuation, and budgeting components of retirement and create a plan for a successful exit.

We encourage you to focus on the changes occurring in our industry right now and the tremendous need for shop owners to sharpen management skills. Recently, we've witnessed a lot of shops around the US where the owners are working harder yet making less money. Managed properly, even today, the repair business can give you a life, not take it away. 

Join us at one of our 200+ workshops held each year all over North America and we'll help you get what you want out of your business.

Chris 'Chubby' Frederick, CEO, Automotive Training Institute
Chris "Chubby" Frederick
CEO, Automotive Training Institute

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