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Our History & Mission

Since 1980, we've been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Through the hard work of our wonderful and very talented associates, ATI has grown into the leading coaching and consulting automotive management company in the world, with more than 1,300 active members who represent the best shops in the US and Canada. 

Hear CEO, Chris "Chubby" Frederick, explain how we got started over 30 years ago and how we evolved with the industry, adjusting to new challenges and developing effective strategies.

 

Hear Chubby explain the meaning behind ATI's mission statement, what motivates most shop owners, and why our focus is on the bottom line.

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