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Newsletters
May 2013
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• How to Create Marketing That Gets Ignored
• Do You Have Your Summer Marketing Strategies in Place?
• Exercise and the Successful Business Owner: Five Tips For Baking Healthier Cookies
• Sam's Corner: 20-Group Program
• Coach's Corner: Does the Customer Have the Right to Say No?
• June/July Training Schedule
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April 2013
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• ATI SuperConference 2013 Award Winners
• Cookies!! Greg and Caleb Wray of Motor Motion Auto & RV Care, Modesto, CA
• Exercise and the Successful Business Owner: CHOOSING A RESTAURANT
• Sam's Corner: SuperConference 2013 Huge Success
• SuperConference 2013 Special DVD Offer
• May/June Training Schedule
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March 2013
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• The Countdown Continues
• Collision Shops Need ATI Re-Engineering Too!
• Sam's Corner: Chubby’s Eight Keys to Creating a High-Performance Team
• Coach's Corner: Don Walter - Phone Skills
• April/May Training Schedule
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February 2013
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• Grow Faster and Have Fun Doing It!
• How to Silence the Internal Self-critic
• Sam's Corner: Haglin Automotive: Motor Age Top Shop for 2012
• Coach's Corner: George Zeeks - Google: The Gorilla in the Closet - Part 2
• March /April Training Schedule
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January 2013
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• Grow Faster and Have Fun Doing It!
• Client Profile: Accurate Automotive Was As Busy As Can Be - and Losing Money
• Sam's Corner: Make It Look Effortless
• Coach's Corner: George Zeeks - Google: The Gorilla in the Closet
• February/March Training Schedule
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December 2012
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• Caught in the Swirl
• Client Profile: Greg Hochhalter - "With ATI, You're Dealing With the Best of the Best"
• Sam's Corner: Chubby's 2013 Shop Strategy
• Coach's Corner: Rick Johnson - What Is a Service Advisor?
• January/February Training Schedule
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November 2012
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• When It’s Tough to Get Out of Bed
• Client Profile: Craig Courtney Is Always Learning
• Sam's Corner: Networking: Worthwhile or Total Waste?
• Coach's Corner: Geoff Berman - Focus on Labor and Cars Will Follow
• December/January Training Schedule
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October 2012
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• A Favor for You
• Client Profile: Van Trieu: On Success and Surfing (whenever he wants to)
• Sam's Corner: Why 20-Groups?
• Coach's Corner: Rick Johnson - First Five Minutes
• November/December Training Schedule
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September 2012
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• And Then There's P90X
• Client Profile: Taking a Good Shop and Making It Better
• Sam's Corner: Twenty-Group Members - Fishing Anyone?
• Coach's Corner: Still Riding the Business Roller Coaster?
• September/October Training Schedule
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August 2012
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• A Ruined Wedding Day
• Client Profile: Shade Tree Auto Went From Part-Time Hobby to Full-Time Business
• Sam's Corner: The Branding Story
• Coach's Corner: Do You Have the Staff You Want?
• August/September Training Schedule
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July 2012
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• We're Only Human
• Client Profile: After 43 Years, Doug Hillmuth Still Sees the Value in Continued Training and Coaching
• Sam's Corner: ATI’s First Women’s 20-Group
• Coach's Corner: When “I Want To” Isn’t Enough
• July/August Training Schedule
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June 2012
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• Choices
• Client Profile: No Silver Bullet, Just Success - One Step at a Time
• Sam's Corner: 2012 Motor Age Top Shops Contest
• Coach's Corner: KPI #1: Is Your Personal Life in Balance With Your Business Life?
• June/July Training Schedule
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May 2012
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• What Defines You?
• Client Profile: With ATI, Without ATI. Dan Garlock Tells Why He Came Back
• Sam's Corner: Live Strong, Fit and Sexy Until You're 80 and Beyond
• Coach's Corner: Hot Fun in the Summertime?
• May/June Training Schedule
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April 2012
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• Social Media: A New Technology?
• Client Profile: Bob Ward Gets Out of the Bay and Into His Business
• Sam's Corner: What Got Us There, Might Not Keep Us There
• Coach's Corner: Ready for the Summer Fireworks?
• April/May Training Schedule
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March 2012
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• What You Can Learn From Disney's Laundry
• Client Profile: The Value of "Chasing Shiny Pennies" and Building Business Systems
• Sam's Corner: ATI Is Moving on April 1!
• Coach's Corner: Car Care Month Is Coming!
• EXTRA! EXTRA! ATI graciously thanks SuperConference 2012 Sponsors & Trade Show participants!
• March/April Training Schedule
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February 2012
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• Getting It All Done…and Keeping It Interesting
• Client Profile: David Steward on Opportunity and Commitment
• Sam's Corner: SuperConference 2012 - Bigger and Better
• Coach's Corner: Learn to Do What Your Doctor Does
• EXTRA! EXTRA! Congratulations to our President’s Club winners – ATI's Best of the Best 2011
• Febuary/March Training Schedule
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January 2012
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• How to Trust Your Skills and Be Skeptical of Your Beliefs
• Client Profile: Everything's Different When You're Spending Your Own Money
• Sam's Corner: Super Stock National Finalist
• Coach's Corner: Randy Somers: Phone Follow Up
• January/Febuary Training Schedule
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December 2011
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• A Lesson From Landscaping: Prune Your Business for Faster Growth
• Client Profile: When Less Is More
• Sam's Corner: Should You Help a Competitor?
• Coach's Corner: If I Could Only Start Over, I'd Do It Differently!
• December/January Training Schedule
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November 2011
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• The New Austerity Economy
• Client Profile: How ATI Helped ARS Fleet Service Find Its Market and Succeed There
• Sam's Corner: It's Time to Give Back and Help a Shop Owner Friend!
• Coach's Corner: Google Places: The New Yellow Pages?
• November/December Training Schedule
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October 2011
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• You Can't Blame the Weather
• Client Profile: ATI Wakes a Sleeping Giant
• Sam's Corner: Chubby Wants to Make Your Next Monthly Investment!
• Coach's Corner: Accountability and Expectations
• October/November Training Schedule
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September 2011
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• Your Most Valuable Asset
• Client Profile: No One Knows It All
• Sam's Corner: Twenty Group Members - Fishing Anyone?
• Coach's Corner: Are You Ready for Car Care Month?
• September/October Training Schedule
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August 2011
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• The Downside of Making Money
• Leaving Corporate America: Mid-Life Crisis or Smart Career
• Sam's Corner: TOP SHOPS! AWARDS! NETWORKING! NEW SKILLS and FUN IN THE SUN
• Coach's Corner: Graduating from Groundhog Day
• August/September Training Schedule
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July 2011
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• Revenge Is Sweet Satisfaction
• ATI Brings Calm to the Chaos for Folsom Car Care
• Sam's Corner: People don’t leave their jobs, they leave their LEADER not YOU!
• Coach's Corner: ATI First Day of Summer
• July/August Training Schedule
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June 2011
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• What Haunts You?
• How ATI Nearly Wrecked
(but Ultimately Helped) Our Marriage
• Sam's Corner – Thank You Vendors and Sponsors
• Coach's Corner: Are You Playing Chess or Checkers?
• June/July Training Schedule
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May 2011
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• Beating Self-Sabotage
• Mitch Schneider: "Everyone Can Use a Coach"
• SuperConference 2011 – Dare we say our best ever?
• Coach's Corner: Top Five Takeaways
• Making a List & Checking it Twice - Summer Edition
• May/June Training Schedule
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April 2011
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• We Sabotage Ourselves
• Learning Comes Naturally for Rodger Cochran
• April/May Training Schedule
• Sam's Corner: Where Are You Going to Live?
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March 2011
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• Dealing With Hostage Situations
• Salt-Laden Foods Can Harm Your Heart in 30 Minutes
• Bruce Nation on Taking Control of Business … and Life
• March/April Training Schedule
• Are you ready for National Car Care Month?
• Sam's Corner: Time to Shoot?
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February 2011
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• Too Many of Us Believe Our Own Excuses
• Bringing All the Parts Together to Make Haver's Service Center Excel
• February/March Training Schedule
• A Walk Down Memory Lane
• Sam's Corner: Let's Catch UP!!?
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January 2011
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• We Don’t Know What We Don’t Know
• Five Diet Plans That Can Hurt the Busy Shop Owner
• January/February Training Schedule
• Mike’s KARS Learns New Ways to Do Business
• Coach's Corner: The Yellow Brick Road to More Cars
• Sam's Corner: Renewed Your Goal Poster Lately?
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2010 Newsletters
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December 2010
• Man Boobs as Your Measurement Device
• 7 Secrets for the Busy Shop Owner to Rev Up Your Metabolism
• November/December Training Schedule
• ATI Client Profile: You Can Work Hard or Work Smart
• Coach's Corner: The Final Step to Freedom from the Counter
• Sam's Corner: New Ideas to Sell Your Company
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November 2010
• Give Them Room to Fail.You Aren't Perfect Either
• Eat Healthy, and Live Longer: Be At the Top of Your Game
• November/December Training Schedule
• ATI Client Profile: At Last! Light at the End of the Tunnel
• Coach's Corner: Moving Beyond the Rat Race
• Sam's Corner: Bonefish Tournament
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October 2010
• I can get that cheaper somewhere else!
• Add More Healthy Years to Your Life!
• October/November Training Schedule
• Coach's Corner: Eating the Elephant: Real World Leadership & Accountability
• Sam's Corner: ATI Mastermind 20 Group Goes Fishing
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September 2010
• Successful Succession Planning
• New Jersey Auto Shop Owner "Re-Engineers" His Profits With Ati's Help
• Live Longer, Lose Weight, Feel Better
• September/October Training Schedule
• Coach's Corner: Car Care Month
• Sam's Corner: Greater ROI Success
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August 2010
• More Money From Better Margins
• Rags To Riches - How One Shop Did It
• Coach's Corner: The Psychology of the Phone Shopper
• August/September Training Schedule
• Sam's Corner: Teaching Your Loved Ones to Drive
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May/June 2010
• If You Don’t Care About Customers, Do You Think Your Employees Will?
• Sam’s Corner: Superconference 11 Set!
• Lead, Follow or Find Somebody to Blame
• Don’t Ask, Don’t Sell!
• Top 7 Shops
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March/April 2010
• We Cannot Survive If We Can’t Sell
• Sam’s Corner
• Avoid Marketing in a Field of Dreams
• Two new ATI classes are AMI-approved
• ATI Course Outline
• The smell of Bengay in the morning!
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January/February 2010
• Chubby’s ATI Financial Shop Survey
• Sam’s Corner
• The Tale of Two Courtesy Checks
• Outside the Box
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2009 Newsletters
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November/December 2009
• Toxic Employees
• Production Potential
• Responsibility As A Prerequisite To Leadership
• Sam's Corner: Mark Your Calendars! Super Conference 2010
• Seven At The Top
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September/October 2009
• Free Upgrade From Chubby!
• Catch The Wave
• Success Breeding Success
• Sam's Corner: Top Shop Quest For 2009!
• Seven At The Top
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July/August 2009
• A Time For Expert Help
• What Happened To The Dream?
• Six Super Secrets To Shop Success
• Sam's Corner: Reflections On Warm Breezes & Facilities Utilization
• Seven At The Top
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May/June 2009
• The 6 Ways To Stay A Top Shop
• Head, Heart or Hands
• Tall Estimates and The Size of Sales
• Sam's Corner: Super Conference 2010
• Seven At The Top
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March/April 2009
• New Alumni Classes
• What Makes Super-Conference Great?
• Superconference 2009 Details
• Sam's Corner: Fishing In Mexico
• Seven At The Top
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January/February 2009
• Surviving A Bad Economy
• Fixed Costs As An Exercise In Profitability
• The Banana Theory; How Customers Spoil
• Sam's Corner: ATI Wins 2008 Frost & Sullivan Award!
• Seven At The Top
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November/December 2008
• Chubby’s Economic Forecast
• Back Into The Suspension Game
• What Is The Price Of Survival?
• Sam's Corner: Superconference 2009, Cancun, Mexico!
• Seven At The Top
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September/October 2008
• ATI’s Superconference In Cancun
• If It Looks Like A Duck...
• Lions And Tigers And Bears, Oh My!!
• Sam's Corner: Advanced Driving School At SEMA
• Seven At The Top
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July/August 2008
• Leading A Manager To Water
• You Perhaps, Not The Economy
• Building A Bond With Your Employees, Pt.2
• Sam's Corner: Fishing Trip Details
• Seven At The Top
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May/June 2008
• Training Your Manager In Waiting
• People In Glass Houses
• Building A Bond With Your Employees, Pt. 1.
• Superconference 2009 Highlights
• Seven At The Top
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March/April 2008
• Superconference 2008, Who Would Have Thought?
• Only Leaders Need Apply
• Finding The Needle In A Field Of Needles
• Sam’s Corner: Passion and Being Part Of Something Great!
• Seven At The Top
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January/February 2008
• Live Your Dreams Through Die Cast Models
• Gross Profit: The Road Less Traveled
• The Care And Feeding Of Your Manager
• Sam’s Corner: Superconference Will Be A Blast!
• Seven At The Top
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2007 Newsletters
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November/December 2007
• Is Your Labor Apple Going Bad?
• How Does Your Shop Smell?
• Expectation As A Cure For Low Productivity
• Sam's Corner: Knowing My Beans Are Well Counted
• Upcoming Classes
• Seven At The Top
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July/August 2007
• Driving Profits and Dreams Home
• Accountability Trumps Skill
• Dysfunctional Leadership Styles, Part 4 of 4
• Sam's Corner: Passion For Cars Led To Automotive Career
• Upcoming Classes
• Seven At The Top
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March/April 2007
• Complete Human Resource Staff And Services For ATI Clients
• Knowing Your Enemy, Your Business and The Concept Of Total War
• Second In A Series: Organizational Expectations To Change
• Sam’s Corner: PMS A Little Louder...
• Seven At The Top
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Janaury/February 2007
• Superconference in Scottsdale A Huge Success!!!
• Micro-Management: A Recipe For Mediocrity
• First In A Series: Dysfunctional At the Top?
• ToolBox Announcement.
• Seven At The Top
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2006 Newsletters
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December 2006
• The Free Time SECRET
• No Mystery With A Mystery Shopper
• 2007 Superconference
• Mrs. Smith, Where Have You Been The Last 6 Months?
• Seven At The Top
• Sam’s Corner: Thanks and Reflections From Santa
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October/November 2006
• 21 Ways To Improve Tire Profits Part 2
• Efforts Above And Beyond
• Building A Consistent Car Count
• Reader Survey
• Seven At The Top
• Sam's Corner: Superconference Update
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September 2006
• 21 Ways To Improve Tire Profits Part 1
• Inspired Leadership: Being Wrong Can Be Right
• The Power Of National Branding
• Seven At The Top
• Sam's Corner: Striper Fishing
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August 2006
• Tire Profits vs. Servive Profits
• Inspired Leadership: Wrapping Your Package
• Employee Problems: Shine vs. Time
• Reader Survey
• Seven At The Top
• Sam's Corner
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July 2006
• Maintaining Tire/Service Mix
• Inspired Leadership: You're Fired, NOT!
• A Reader's Guide To Accountability
• Reader Survey
• Seven At The Top
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June 2006
• The Dumbest Bunny In The Hutch
• The Next Generation Of The Customer Drop - Here Today!
• Round As An Approach To Car Count
• Seven At The Top
• Sam's Corner
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April/May 2006
• Inspirational Leadership
• Isn't It Time For Free Time?
• The Power of Courtesy Checks
• Seven At The Top
• Sam's Corner
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February/March 2006
• Cabo San Lucas pictures
• Cabo fishing report
• The "Mastermind" Group
• Upcoming Classes Schedule
• Seven At The Top
• Sam's Corner
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January 2006
• Upcoming Classes Schedule
• I Hate Selling & Salespoeple
• Changing Times in Automotove Service
• Leadership & Compensation Plans
• Marketing Strategies - The "Wow" Factor
• Sam's Corner
• Seven At The Top
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AMi Certified:
Approved for Educational Credit!
Shop Owner's
1-Day Workshop
Our Shop Owner 1-Day Workshop
will ignite your passion again,
re-energize your business and
increase your profits by 3-8%
or your money back.
Gain MORE Control!
Seating is Limited
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