ATI - Automotive Training Institute

 

Shop Re-Engineering Programs

 

NEW: ATI's Relationship Maintenance System

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The ATI Shop Re-Engineering Program

The ATI Re-Engineering Program is the answer. This program provides all the education, coaching, business systems and monitoring to transform your shop into a business that can provide the life you have dreamed of.

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The Service Manager Workshop

The person who greets the customer's in the automotive repair business really steers the ship. Besides the fact that all the money comes through their fingers, they are responsible for the customer from the initial phone call to the final stages of quality control. They are often the only visible link to the successful completion of the customer's car.

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Chubby's Sales Management at the Front Counter

Four hours of audio advice for shop owners on how to manage the service advisor. This program has received rave reviews from shop owners all over the U.S.

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20 Group Meetings

Once the initial shop owner and service manager training is completed there are always implementation problems. Our consultants can work through these problems during the year; however, nothing replaces your peers offering reinforcement during major changes. Therefore, we offer a two-day meeting with other ATI clients, four times a year at your convenience.

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The Mastermind Group

As Napoleon Hill's book, "Think and Grow Rich" explains, having access to people who have accomplished success in their field will save you a lot of trial and error. Chubby has his own group of 18 of the best shop owners in the US and Canada. They learn from each other as well as help ATI stay on the correct course to help other shop owners in times of change.





20 Group Meetings

Once the initial shop owner and service manager training is completed there are almost always implementation issues to address. Our consultants can and will work through these problems with you during the year.

However, nothing replaces having peers offering reinforcement during major changes. Therefore, we offer a two-day meeting with other ATI clients, four times a year, at your convenience.

The ATI clients set the agenda; while Reed, Bryan and Chub review possible strategies to solve the problem. We review your Key Performance indicators in person - and have fun at the same time.




ATI's 30-Month Shop Re-Engineering Program


At ATI we’ve spent the last 30 years learning how to make shops more successful. We’ve learned training alone won’t do it – no matter how good the training is. Motivation won’t do it – no matter how excited you get.


The daily challenge of running a shop can be so overwhelming that you need a different kind of approach. You need ready to install business systems and processes that solve real problems specific to your shop. You need a coach, just like the professional athletes do. A coach that’s been there, made the mistakes and weathered the storms. You need a well thought out, managed by the numbers, program made up of small manageable steps.


The ATI 30-Month Shop Re-Engineering Program is the answer. This program provides all the education, coaching, business systems and monitoring to transform your shop into a business that can provide the life you have dreamed of.


Built around ATI’s powerful Road Map© process, our Shop Re-Engineering program has added over 90 MILLION dollars in new cash profits to the bank accounts of our clients in the last three years alone.


How the ATI 30-Month Shop Re-Engineering Program Works

The program is all-inclusive. You pay one monthly fee and receive unlimited classroom training, weekly coaching, daily and weekly monitoring of your key operating numbers, proven business systems for every area of your business and a partner loaded with people and experience to make the journey with you. We create a plan of small, manageable steps that link where you are with where you want to be. Some of our clients exceed their goals, some meet them, some fall a bit short. No clients, however, fail to make impressive strides forward, comfortably exceeding the cost of our program.


When you become a client we:

Model or Remodel Your Shop: to fully understand and define your goals. We help you re-imagine your shop as the business that can deliver your life goals.

Identify the Areas and Sequence of Changes: a thorough analysis of where your business is now as defined by a snapshot made up of 39 Key Performance Indicators. Recasting the KPI snapshot to the new KPI values required to deliver your goals. Then we create an implementation plan of small steps adding up to large changes in results.

Teach and Coach Our Way to Agreed Upon Goals: Working with you through daily and weekly monitoring of your shop operations, weekly coaching, deep classroom training and providing you with the proven systems and processes to take your shop to a new level.


The All Inclusive (except your travel) ATI 30-Month Shop Re-Engineering Program includes:

  • Financial, Marketing, Sales Management and Advanced Leadership Training
  • KPI Performance Tracking System
  • One Year of Proactive Coaching / Second 18 Months Coaching On-Demand
  • Unlimited Service Management Training for One Manager
  • Unlimited Advanced Service Management Training for One Manager
  • Unlimited Shop Owner’s Training for One Owner Note: Spouse Attends Free
  • Monthly Leadership and Operational Teleconferences
  • Customized Compensation and Recruitment Plans
  • Human Relations Management (HR) Assistance – Covering Employee Relations
    and Compliance to Labor Laws
  • Employee Comprehensive Personality Profile Testing (CPP)
  • Unlimited Advanced Shop Owner’s – Two Day Meetings
  • Breakfast / Lunch Provided Daily While Attending ATI for Training Programs
  • Initial Client Dinner Celebration
  • Accounting Assistance / Tax Return Review and Planning
  • Succession / Retirement Planning
  • Strategic and Tactical Action Steps to Sell Your Business
  • Annual Advanced Shop Owner’s Work/Play Retreat at a Resort
    (Resort, entertainment and logistics fees not included)

A partial list of the things we fix or install during the 30-Month Shop Re-Engineering Program:

Parts Margins
Labor Margins
Pricing Strategy
Tech Compensation Plans
Tech Productivity
Car Count
Marketing Programs
Promotion Management
Courtesy Check Programs
  ARO Increase
Sales Training
Sales Management
Service Manager Compensation
Customer Satisfaction
Leadership Skills
Financial Management
Advertising
Parts Labor Mix
  Expense Control
Tech Recruiting
Service Manager Recruiting
Retirement Planning
Succession Planning
Tax Consulting
Inventory Turn Management
Business Models
Teaming Programs



Relationship Maintenance System

The R.M.S. program is designed to help you establish a long-term connection between your Service Manager and the customer.

We'll show you how to build a relationship and we'll teach you how to use a system that will ensure your customers return for their scheduled maintenance.

The RMS consists of six hours of audio advice on how to sell maintenance to import and domestic car owners. and is included in the Service Manager's Course to help the training stick with your manager.




Sales Management At The Front Counter

Four hours of audio advice for shop owners on how to manage the Service Advisor. This program has received rave reviews from shop owners all over the U.S. This program will teach you how to increase sales, gross profit and car count. You'll realize how your management loses customers to competitors and how to stop it.

If staying the best shop in your area is important, these tapes are a must. Have fun managing the most important person in your company.




The Service Manager Workshop

Our new training facility is comfortable and quiet

Offered: 4 days classroom or 2 days-skip a week-come back for 2 days

The person who greets the customer's in the automotive repair business really steers the ship. Besides the fact that all the money comes through their fingers, they are responsible for the customer from the initial phone call to the final stages of quality control. They are often the only visible link to the successful completion of the customer's car. Service advisors can increase or decrease sales in an instant. Their emotional state, character and personality need tuning up every year. Newcomers need quick education so they don't learn the hard way and lose business for all.

This workshop is designed for experts and newcomers. It is not full of canned scripts that you need to memorize. Instead, it begins with basic motivation and effective character ethics. The Service Manager has the most stressful job in the company. He promises price, time, and customer satisfaction and must hold a profit at the same time. Even the pros need to go back to basics to keep from burning out. Today, Service Managers have to be able to sell factory-scheduled maintenance to create a 60% maintenance based business because cars don't break like they used to.

Unfortunately, most Service Managers are ex-technicians and they are usually very analytical. Selling intangible services is extremely difficult for most managers because they have never been exposed to professional relationship based selling skills. This sets the stage for working on the personality with complete understanding of a logical selling process down to drills and games. The best part is the participants get to develop their own responses from phone etiquette to handling objections.

This workshop, "if you choose to accept this assignment", will definitely increase sales, help keep your customers coming back, make life easier, make it the way it used to be and help you stay the professional shop you have worked so hard to be.



 

AMi Certified:

Approved for Educational Credit!

Shop Owner's
1-Day Workshop

Our Shop Owner 1-Day Workshop will ignite your passion again,
re-energize your business and
increase your profits by 3-8%
or your money back.

Gain MORE Control!

Shop Owner's 1-Day Workshop

Seating is Limited



 
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