What Makes ATI Unique? Coaching, Not Training!
ATI is a coaching company, not a training company!
ATI workshops are much more
than the usual stream of presented information. ATI workshops are a mix of industry
relevant, hard-hitting, up-to-date material mixed with hands-on activities that will show
you how your business can be taken to the next level to achieve your dreams.
During the Cash Profits Boot Camp, we help shop owners identify which areas of the
business are important to focus on and which stand in the way of success. At the end of
the day, you clearly understand how to get what you want out of your business.
ATI coaches you on how to get measurable results. We identify Key Performance
Indicators that help you fine tune what you are already doing well and show areas of
opportunity. We give you concrete ideas that can be implemented immediately to
increase your bottom line.
As part of the Boot Camp process, you will be assigned a personal consultant. Your
consultant will be working with you after the workshop to help build your Road Map To
Success. This included one-on-one session compares your newly established Key
Performance Indicators with the national averages of the more than 3,000 shops we
have already coached and weights them against our best practices model!
At ATI, we go beyond just giving information; we help you understand and implement
positive changes immediately!
Our mission is to help our members increase profit and live the lives of their dreams!
That is why our shop owner attendees see an immediate
increase of $25,000 to $150,000 in additional profit just from
attending this one-day workshop.
Why are we asking for your financial information?
How can I be sure my information will be kept confidential?
We have been in business for more 30 years during which we have analyzed over 15,000
shops’ financial information. Our success is heavily linked to our reputation for integrity.
Never once in that time has any member information ever been passed on, made public,
sold, rented, published or revealed in any way outside of our company. In addition we
have a legally binding NonDisclosure Agreement (NDA) that we’ll be happy to sign for
What information do you need from me?
We need your Profit or Loss Statement representing a long enough and current enough
period to reflect the current operating status of your business. Twelve months ending
within the last two months is ideal. In addition, we will ask a few questions and help you
figure out the answers. “What is your average monthly car count?” is a good example.
What if I don’t have any current financial information?
Within some practical limits we can work with you to create a profile of your shop,
particularly if you use reasonably modern Shop Management software. If you don’t use
shop management software and don’t have financial information about your operating
history then you may not be ready for an ATI workshop.
My shop is too new to have financial information.
No problem. We love “greenfield projects”. As a new shop, you may not have a
financial history but you also don’t have a lot of deeply ingrained bad habits and “off
target” systems. In your case, we’ll work with you to create a business plan with target
numbers to reach. Instead of “how to get from Point A to Point B”, we’ll figure out a
Road Map to get you to a prosperous Point A.
Can you just talk to my accountant/bookkeeper/spouse?
Absolutely! Just give them permission to share your information with us and tell us how
to contact them. We will still need information from you that are not usually a part of
standard financials (that car count example is a good one).
How can I optimize the effectiveness of the workshop for my shop and myself?
If you get your information to us quickly and work with us for accuracy and
completeness, you will enjoy better results when you implement the process changes
outlined in the Road Map.
I’ll come to the workshop but will not provide any financial information.
Sorry, we don’t know how to help you without the basic starting point information,
so you may not attend. If you have already paid your tuition we will cheerfully refund it to