2017

How To Overcome the Real Problem at Your Shop

How To Overcome the Real Problem at Your Shop

by on December 20, 2017

As part of my training to run a full marathon, I ran a half marathon which was 13.1 miles. It took me two hours and twenty minutes, which was just under an eleven-minute per mile pace. I believed that it was impossible to run a full marathon (26.2 miles) at this pace. My feelings were forever changed on…

How to Sell to a Dishonest Customer

How to Sell to a Dishonest Customer

by on December 13, 2017

“Michelle” drives a Mercedes E350 and is on her way to the mall. She will spend over one thousand dollars on Christmas presents for her family. Later in the evening, she will meet with her husband Bob who is a partner at his law firm. They will go to Ruth’s Chris Steak House and partake…

Does Your Goal Have the Gulp Factor?

Does Your Goal Have the Gulp Factor?

by on June 7, 2017

If ATI were to give out an award at SuperConference for the Lowest Labor Rate in the Country, “Patrick” would have been the winner! Patrick was a member who I coached several years ago, who owns a shop in Central Pennsylvania, where he charged a $70.00 per hour labor rate. While his labor margins were…

The Answer to Your Car Count Question

The Answer to Your Car Count Question

by on February 1, 2017

“What can I do to get more cars?” asked “Mark,” an ATI member who was experiencing the winter blues. He was averaging $3,900 dollars in weekly mechanical sales and 13 cars. It was hard to understand why car count was an issue because Mark has 150 Google reviews with a 4.8-star average! He has a…

Who’s Holding Your Ladder?

Who’s Holding Your Ladder?

by on January 11, 2017

My wife is the ultimate accountability coach. During the holidays, she was holding me accountable for the completion of several household projects. My first assignment was to change the light-bulb in the basement bathroom. Based on the size of the room, I could do this by myself using a three-foot ladder. My next task was to…