What’s possible if you become a master of persuasion? As I ponder this question, I’m reminded of something that happened back when I was a shop manager in need of a new car. The shop was 45 minutes away from home, so I was looking for a reliable and dependable vehicle. The plan was to get…
“My tool guy says that everybody’s slow!” Said “Katie”, the service manager of a local repair shop. She was averaging $12,000 per week in sales which was a 16% decrease when compared to the previous year. Katie went on to tell me: “It’s a tough economy, and we’re in the fall season, but I’m sure things will pick up…
Are you frustrated by the decrease in car count that came with your increase in Google AdWords? Does it feel like you’re flushing money down the drain with each marketing campaign? In his book titled, Sticky Church, Larry Osborne communicates a similar frustration. Osborne is a church pastor who struggled to grow his membership. Back in 1980,…