2018

How to Use Your Greatest Asset to Get What You Want

How to Use Your Greatest Asset to Get What You Want

by on May 9, 2018

In the acting world, you have Broadway. In baseball, you have the major leagues. In the world of new car sales, you have the Mercedes Benz dealership. It’s understood that if you sell cars, a proven prior track record with a lesser brand is required before stepping up to the Mercedes level. This isn’t a mystery….

How to Move from Excuses to Excellence

How to Move from Excuses to Excellence

by on May 2, 2018

Do your results at the shop depend on external events? As I ponder this question, I’m reminded of a story I shared in a previous post about this single father with two young sons. The father was laid off from his job and struggling to make ends meet. After several months of unemployment, he became…

How to Avoid the Biggest Mistake Shop Owners Make

How to Avoid the Biggest Mistake Shop Owners Make

by on April 4, 2018

“Joe” is a shop owner who works in instead of on his business. His business has him in bondage to the point that when he needs to consult with his ‘A’ tech, he doesn’t look out in the bays, he looks in the mirror! I suggested that he contact a certain “head-hunter” recruitment company that…

How to Sell Automotive Repair to a Bottom Feeder

How to Sell Automotive Repair to a Bottom Feeder

by on March 14, 2018

A plainly dressed woman wearing a baseball cap walked into an upscale handbag store looking to make a purchase. She came in carrying a worn-out handbag that appeared to have a lot of miles on it. She gestured towards the most expensive bag in the store but before she could speak the salesperson gave her…

The Secret to Successful Selling at Your Shop

The Secret to Successful Selling at Your Shop

by on February 21, 2018

My interviewer threw me a curve-ball! I had just graduated from college and was interviewing with a sales manager named “James,” for an outside sales position with a major copy machine company. “Sell me this pen!” James demanded, as he slammed the pen on his desk in front of us and awaited my response. I…

How to Thrive Under Pressure While Presenting an Estimate

How to Thrive Under Pressure While Presenting an Estimate

by on February 14, 2018

During a recent television interview, Michael Jordan was asked what his secret was that allowed him to consistently thrive under pressure and lead his teams to “come from behind” victories. He responded by telling the story of his rookie year practice sessions when his coach, Kevin Loughery, would divide the Chicago Bulls into teams that…