When it comes to automotive education, “Bill” has more degrees than a thermometer! He’s a master certified ASE technician. He also has certifications from Ford and Subaru. If you were to survey the tool truck drivers and ask them to name the most productive technician in town, they wouldn’t have to phone a friend or use a lifeline! They would…
He got out of a Ford Crown Victoria with no hubcaps. He had a full shaggy beard, a white t-shirt, jeans with holes in them, and flip flops. It appeared that it had been a while since he last combed his hair! This is how Dave Ramsey describes his sales prospect, “Chris” in his book EntreLeadership,…
Have you ever felt like giving up? “Mike” and “Harry” certainly did. They were frustrated by their general manager’s performance failures. He was highly compensated, but his results weren’t on par with his pay. In spite of their best efforts to provide training and coaching, sales were slipping, profits were plummeting, and morale was moving in…
Imagine that “Cliff,” your customer, has dropped off a brown 2007 Toyota Scion with over 115,000 miles. The paint is peeling, the front bumper is missing, and the rear windshield is cracking. If you typed the word “beater” into “Google,” an image of this car would appear! After conducting a complete courtesy check, you find that it…