Let’s talk about chickens and what they have to do with your auto repair shop. I know, it sounds like a stretch, but hang in there with me. I grew up in a rural area and my family raised chickens. I was always taught that chickens were dumb as rocks, had no social needs, and…
You have a ton of cars in your shop, but don’t panic. Take a deep breath and proceed one step at a time. The goal is to get work—whether through walk-ins, call-ins, insurance referrals, or from those special customers who are prone to get into accidents more frequently than the national norm (7-9 years). It’s…
Your competition doesn’t want you to read this post. Keep reading, and you’ll understand why. I recently called three automotive repair shops at random and asked, “I’m new to the area and looking for a good shop. I want to do business with you, but my wife wants to use your competitor. What makes your…
“Look, ma! I’m interneting!” Plenty of marketing companies can help improve your shop’s online presence. We all know why they would solicit us, but why would we reach out to them? Maybe you feel you’re not the best person to step into the digital world, too far behind in other realms of the business, or…
In a book by James C. Collins called Good to Great, Collins discusses the concept of The Stockdale Paradox, which is based on the experience of James Stockdale, a high-ranking naval officer who was held captive as a prisoner of war for seven years during the Vietnam war. He was tortured repeatedly and had no rational reason…