About ATI
Our Purpose
ATI has grown into the nation’s leading coaching, training and consulting firm serving independent auto repair and collision shops across the US and Canada. Our impact on the industry is unparalleled, having served over 10,000 clients successfully since our inception in 1980. From the outset, our mission has been clear: to help shop owners grow their businesses and improve their lives. We achieve this by employing proven, measurable, and field-tested strategies and practices. Our dedicated performance coaches are not only direct employees of ATI but are also certified by the Center for Executive Coaching, ensuring that our clients receive the highest standard of guidance and support.
Our Motto
At ATI, we are driven by our motto:
“Driving Profits and Dreams Home.”
This phrase reflects our dedication to helping our clients find happiness and achieve their goals, both professionally and personally. We understand that every shop owner has unique dreams, and we customize our approach to support their individual needs. By focusing on successes and learning from mistakes, we work to reshape beliefs and encourage lasting growth.
Why Choose ATI?
With decades of experience, we bring industry-leading knowledge and a track record of success.
We understand that no two shop owners are alike, and we offer customized strategies to help you achieve your specific goals.
Our performance coaches are expertly trained and certified to deliver exceptional guidance.
Join us at one of our annual shop owner events held across North America, where you can network, learn, and grow alongside your peers.
JOIN US
No matter where you are in your journey as a shop owner, ATI is here to support you. Our goal is to help you get what you want out of your business while ensuring you enjoy the ride. Join our community of successful shop owners and let’s drive profits and dreams home together.
For more information, or to become a member, explore our website or contact us with the form here.
Let’s make your business the best it can be.
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