Let’s talk about chickens and what they have to do with your auto repair shop. I know, it sounds like a stretch, but hang in there with me. I grew up in a rural area …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
The “No Mechanics Left” Reality
It’s the reality we don’t want to admit — there are no mechanics left. You’ve seen this in your own shop. In the past few years, the search to find good technicians has become harder …
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“I Can’t Get Out” — When Your Shop Feels Like a Prison
There are two main reasons an automotive repair shop owner decides to work with ATI: either they are not making the profit they should, or they have no freedom. First, we find areas to make …
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Why You’re Not Making Money on Labor
Unlike parts, labor margins (what you make on the labor you sell) can swing dramatically based on a number of factors. So if you feel like your technicians in your automotive repair shop are busy …
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Profit First in Your Automotive Repair Shop
In the book Profit First by Mike Michalowicz, he calls your business “an out-of-control cash-eating monster.” Unfortunately, that is all too true for most automotive repair shop owners. Time and time again, we see business …
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Measure and Manage the Holiday Season
It’s the most wonderful time of the year — or is it? As an auto repair shop owner, you may be looking at your holiday planning with trepidation. Either you’re busier than ever and trying …
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Why You Need To Charge for Shop Supplies
There is a very long list of items an automotive repair shop includes in the category of shop supplies. For example, Acetylene, Protective Materials, Gasket Materials, Bench Lubricants, Special Adhesive, Chassis Grease, Gasket Sealer Comp., …
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Ready to Retire? Not So Fast…
Did you go into business planning to build a multi-million dollar “product” you could sell? When it comes to auto repair, this is rarely the case. Most of the shop owners I work with started …
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My Shop Is Busy—So Why Am I Broke?
John and Sue are busier than ever! Their parking lot is packed; their techs have one car after the other in their bays. The phone is ringing off the hook—being an auto repair shop owner …
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Where’s My Pickle? A Customer Service Story
There once was a restaurant that had a good reputation but wanted to stand out from the crowd. So one day, the owner brought in a jar of homemade pickles. These pickles were amazing! The …
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