Coaches Blog

Righter & Tighter for 2022

Righter & Tighter for 2022

by on December 10, 2021

Everyone looks for a magic solution to take their business to the heights they desire. A magic pill that will make everything run smoothly, providing the results with high profits that you, the owner, have dreamed about having from owning your own business. Wouldn’t that be wonderful — lead me to the pill dispensary right…

Wait a Minute — I’m Supposed To Sell?

Wait a Minute — I’m Supposed To Sell?

by on November 30, 2021

Since the beginning of time, there have been salespeople. That’s right, whether exchanging stones of different sizes, trading pelts for goods, or using currency like we do today, there were and always will be salespeople. There are good and bad examples we can reminisce about relating to personal experiences we had or characters in movies…

Profit First in Your Automotive Repair Shop

Profit First in Your Automotive Repair Shop

by on November 23, 2021

In the book Profit First by Mike Michalowicz, he calls your business “an out-of-control cash-eating monster.” Unfortunately, that is all too true for most automotive repair shop owners. Time and time again, we see business owners come to ATI not because they have a failing business but the opposite — they have an outwardly successful…

Create a Consistent Process for Extraordinary Results

Create a Consistent Process for Extraordinary Results

by on November 17, 2021

The minute details of a perfectly executed process are what fall between the cracks. There are always internal and external barriers that get in the way of performing a process consistently. The goal is for the process to be easily repeatable and based on discipline to enact at every opportunity. Stay True to Successful Processes…

How To Get More Done With Less Effort

How To Get More Done With Less Effort

by on November 11, 2021

Charles Schwab was the Jeff Bezos of 1918. He was one of the richest men of his day, and the president of the Bethlehem Steel Corporation, one of the largest producers of Steel during that time. Yet, despite being the “top shop” of his time, he felt something was missing in his business. He scheduled…

Measure and Manage the Holiday Season

Measure and Manage the Holiday Season

by on November 4, 2021

It’s the most wonderful time of the year — or is it? As an auto repair shop owner, you may be looking at your holiday planning with trepidation. Either you’re busier than ever and trying to figure out how to manage the workflow while at the same time honoring employee requests for time off, or…

It Makes No Sense To Ignore the Percents

It Makes No Sense To Ignore the Percents

by on October 27, 2021

What a great feeling it is to have the highest topline sales year we’ve ever had! The success should make us reflect to acknowledge what got us here. Being fully staffed, training for service advisors that got around customers’ “No’s,” cutting discounts in half, and other tactics are some of what made this happen. Of…

We Must Treat Others Better

We Must Treat Others Better

by on October 20, 2021

‘Isms come in many forms: racism, ageism, sexism — all communicating bias or discrimination to the group of people each ‘ism targets. I am sharing an example of racism and discrimination I witnessed. Situation Observed A manager huffed and puffed upon hearing the name of a customer while an associate was confirming a reservation over…

Why You Need To Charge for Shop Supplies

Why You Need To Charge for Shop Supplies

by on October 13, 2021

There is a very long list of items an automotive repair shop includes in the category of shop supplies. For example, Acetylene, Protective Materials, Gasket Materials, Bench Lubricants, Special Adhesive, Chassis Grease, Gasket Sealer Comp., Gloves, Bearing Grease, Wheel Weights, Drill Bits, Sandpaper, Welding Rods, Minor Hardware (bolts, washers, etc.), Lubricant Paste, Wiping Cloths, Glass…

What Is Your Money Thermostat Set For?

What Is Your Money Thermostat Set For?

by on October 5, 2021

During a recent trip to Dallas, Texas, I was a hot coach. I touched down at 10am and it was already 95 degrees! My first order of business was to get to my room to cool down. Upon arrival, I sadly discovered that the AC was off! I turned it on and set the thermostat to…