“Linda” brought her 2010 Chevy Lumina to a shop in San Francisco. Jason, the shop owner, assured her the job would be completed by five o’clock, and that she would receive a phone call updating her on the vehicle status. Jason forgot to make the phone call, and Linda arrived at the shop at 5…
“Greg” and I were struggling to figure out why his car count wasn’t improving. He had ten five star google reviews. When I Googled all of the primary automotive search terms for his area, I found him on the first page and in the top spot. His website was so strong that I would send…
“Harry” is a hiring manager for a Fortune 500 company. One fateful morning, he’s driving into the crowded company parking lot to begin his day of scheduled interviews. After several minutes of circling, he finally locates a space and pulls in. He doesn’t notice “Bruce,” sitting in a brown Buick, waiting for the same spot! “Hey, Jerk!”…
In my last blog, I shared the Top 5 Reasons You’re Losing the War to find (and keep) talented automotive technicians. This week we will look at how to get top talent walking in your shop doors and asking to work for you. As we discussed last week, the automotive technician shortage in the U.S….
Any auto repair shop owner who’s been in business more than 5 minutes knows – finding great automotive technicians is getting harder each year. According to The Bureau of Labor Statistics, at least 76,000 mechanics are needed each year between now and 2026 to replace those retiring or leaving the industry, and to fill 46,000…
When it comes to automotive education, “Bill” has more degrees than a thermometer! He’s a master certified ASE technician. He also has certifications from Ford and Subaru. If you were to survey the tool truck drivers and ask them to name the most productive technician in town, they wouldn’t have to phone a friend or use a lifeline! They would…
A shop owner named “George” was meeting with his General Manager, “Ed.” Normally, they would have their Monday one on one meetings at George’s office, but this particular day was different. George decided that a field trip was in order. He took Ed out to this gorgeous field. As they walked, George pointed to the…
What’s the biggest barrier that’s blocking your path to success? As I ponder this question, I’m reminded of a story shared by author Ryan Holiday. In his book The Obstacle is The Way, Holiday shares the story about a King from the ancient times, who conducted an interesting experiment with his subjects. The king purposely…
Imagine me pulling up to your shop in a shiny, black, 2018 Mercedes Benz CLS 550 Coupe. It’s fully equipped to include the 8-cylinder engine, 18-inch aluminum wheels, leather bucket seats, a sunroof, and the leather-upholstered dashboard. As we begin to discuss the car, our conversation shifts to my warranty coverage. “So, what does your…
After several months of searching for a service manager, “John,” a local shop owner had finally found “Mr. Right.” “Steve,” had over 15 years of experience writing service and was most recently working for another ATI shop owner. During the interview, he said all the right things and had all the right answers. Steve passed…