Charlene Parlett, AMAM, CEC, PFP, ATI Executive Coach
As the shop owner, you carry the responsibility for the safety, health, and financial well-being of your team and yourself — and most of the time, you are not compensated enough for that responsibility (and … moreabout Give Yourself a Raise by Reclaiming Your Profits
Charlene Parlett, AMAM, CEC, PFP, ATI Executive Coach
Are you going to be sobbing over your Thanksgiving turkey as you think about December? Many auto repair shop owners tell me that the holiday season, while busy for many retailers, is their slowest time … moreabout Top 5 Tips to Avoid the Holiday Car Count Blues
Charlene Parlett, AMAM, CEC, PFP, ATI Executive Coach
Feeling like the world has gone a little crazy? As an automotive repair shop owner, your #1 priority is keeping your team safe and busy. Your #2 priority is reassuring your customers that you are … moreabout How to Reassure Your Customers During the COVID Outbreak
“Fred” is drinking the Kool-Aid, all in, and on-board, when it comes to implementing most of ATI’s suggestions. As an aspiring Top Shop Owner, he attends SuperConference, is active with his 20 group, and is … moreabout The Small Problem That Can Lower Your Pay
“How do I put more profit in my pocket?” asked “Jason,” a shop owner who heard about our upcoming webinar on the topic. I responded as follows: “Jason, you’re averaging a 32% parts margin over … moreabout How to Put More Profit in Your Pocket
Charlene Parlett, AMAM, CEC, PFP, ATI Executive Coach
“I don’t understand how I can be so busy and not make any money.” If you’ve caught yourself thinking this, you are not alone. A lot of auto repair shop owners find themselves working harder … moreabout Top 5 Profit Eaters of Auto Repair Shops
Have you ever seen a fight break out at the dentist’s office? Let’s think about your last visit. The receptionist handed you a card and said, “Your next appointment will be on May 1st.” She … moreabout How to Conquer the Car Count Paradox
“This tire is defective! I want to talk to the manager!” This is what I overheard at the service counter while conducting a shop visit back when I was a district manager for a national automotive … moreabout How to Prevent a Blowout in Your Bank Account
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