I was recently thinking about what makes a baseball player great. I remembered sportscasters talking about the difference between a player with a .250 batting average compared to one batting .300. The typical major leaguer …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
Sales / Marketing
A “Key” to Your Success
As I reflect on the lyrics from the song “Already Gone,” I’m reminded of a retired dentist I read about named Jack who started a consulting business in the midwest. His clients blamed their declining …
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Top 5 Phone Mistakes That Are Costing Your Auto Shop Money
As a shop owner, your focus is on making sure you have plenty of work coming in your doors to keep your technicians productive. If your phones are ringing but the bays are empty, you …
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Quick Tips to Getting More Appointments on the Phone
If I ask you what’s the most valuable tool in your auto repair shop, would your answer be the telephone? Would the word telephone even come to mind? If not, it should – but for …
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How to Excel as an Expensive Shop Without Having to Discount
“I can get it cheaper from the parts store. You guys are too expensive, cancel everything!” Has anyone ever said this to you? This is what Laura, a first-time customer said to “Chris,” the service …
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How to Grab Your Customer’s Attention
My wife and I were having breakfast at a local chain restaurant. “William,” the waiter, was friendly, the service was timely, and the food was tasty. Towards the end of our visit, William handed me …
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How to Avoid a Terrible Shop Visit
As a district manager, I hated when my regional manager would visit without notice. One day, I received a call from “Rick,” my regional manager. He said he was in town and wanted to visit …
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5 Tips for a More Profitable Holiday Season
For most auto repair shop owners, the holiday season is challenging. Car count dwindles as customers prioritize shopping and feasting over maintenance and repair services. Travelers tend to be impatient and our service advisor becomes …
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The Million Dollar Secret to Attracting Millennial Customers
What’s the secret to attracting millennial customers? As I reflect on this question, I am reminded of my local dry cleaner. They are the most expensive cleaners in my town and I drive past several …
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The Solution to Your Price Shopper Problem
I have a confession to make. I’m NOT handy around the house. If you Googled the phrase, “Do It Yourself,” you would NOT find my picture anywhere on the internet! Fortunately, I have a handyman named …
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