“That’s outrageous! It’s just too much!” Said “Gary,” the owner of a 2007 Toyota Camry in need of a power steering pump and fluid exchange. I overheard this conversation as I was listening to the recording …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
Sales / Marketing
How to Lose Your Good Customers Over Price
I’m losing business because of the pricing matrix!” This statement was made by a shop owner named Rich, during our weekly coaching call. Both his car count and average repair order (ARO) were down from the previous …
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The Key to Attracting Your Ideal Customer
Several weeks ago I took my car to a local tire retailer to resolve a slow leak. As soon as I arrived at the service counter, it became obvious that “Jeff,” the service writer, didn’t want …
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The Leading Cause of Low Car Count at Your Shop
He got out of a Ford Crown Victoria with no hubcaps. He had a full shaggy beard, a white t-shirt, jeans with holes in them, and flip flops. It appeared that it had been a …
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My Biggest Frustration With Selling Service
Imagine that “Cliff,” your customer, has dropped off a brown 2007 Toyota Scion with over 115,000 miles. The paint is peeling, the front bumper is missing, and the rear windshield is cracking. If you typed …
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How To Become An Unstoppable Shop Owner This Year
Have you ever attended a training class looking for “the silver bullet?” I thought about this as I recently watched a documentary on legendary football coach Vince Lombardi. Lombardi is considered to be the greatest coach of his …
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How To Profit From Your Biggest Problem
The San Antonio Spurs are one of the most successful franchises in professional basketball. They’ve won five NBA Championships and have the highest regular season winning percentage in league history. With all their success, the Spurs still …
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How to Master The Art of Persuasion
What’s possible if you become a master of persuasion? As I ponder this question, I’m reminded of something that happened back when I was a shop manager in need of a new car. The shop was …
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The Best Kept Secret To Increasing Your Car Count
Are you frustrated by the decrease in car count that came with your increase in Google AdWords? Does it feel like you’re flushing money down the drain with each marketing campaign? In his book titled, Sticky …
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How to Prevent a Blowout in Your Bank Account
“This tire is defective! I want to talk to the manager!” This is what I overheard at the service counter while conducting a shop visit back when I was a district manager for a national automotive …
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