Now that I have your attention, imagine that you’ve just landed in an unfamiliar town where you don’t know anyone, and you lack access to a rental car. To make matters worse, your hotel doesn’t …
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Auto Shop Coaching Blog
Helping shop owners grow into the successful entrepreneurs they imagine themselves to be.
Sales / Marketing
How to Bridge the Celebrity Gap at Your Shop
Do you have a celebrity gap at your shop? “Dan,” a shop owner from the Midwest, has one. A few weeks back on a 100-degree afternoon, a customer named “Sarah” arrived at his location with the following …
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How to Sell Automotive Repair to a Bottom Feeder
A plainly dressed woman wearing a baseball cap walked into an upscale handbag store looking to make a purchase. She came in carrying a worn-out handbag that appeared to have a lot of miles on …
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The Secret to Successful Selling at Your Shop
My interviewer threw me a curve-ball! I had just graduated from college and was interviewing with a sales manager named “James,” for an outside sales position with a major copy machine company. “Sell me this …
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How to Thrive Under Pressure While Presenting an Estimate
During a recent television interview, Michael Jordan was asked what his secret was that allowed him to consistently thrive under pressure and lead his teams to “come from behind” victories. He responded by telling the …
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How to Sell to a Dishonest Customer
“Michelle” drives a Mercedes E350 and is on her way to the mall. She will spend over one thousand dollars on Christmas presents for her family. Later in the evening, she will meet with her …
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The Answer to Your Car Count Question
“What can I do to get more cars?” asked “Mark,” an ATI member who was experiencing the winter blues. He was averaging $3,900 dollars in weekly mechanical sales and 13 cars. It was hard to …
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