If your strategy of differentiating your shop from the one across the street is to tell customers that you fix cars really, really well and better than the other guy, you’re setting the bar far too low. “We all get it. I get it. But to a consumer? Low-level expectation. Do not hang your hat on low-level expectations,” Bryan Stasch observed during his presentation Master the Chaos — Art and Science of a Successful Service Advisor during the Midwest Auto Care Alliance’s Vision Hi-Tech Training & Expo in Kansas City.
Read the complete article at Auto Service World.