Automotive Training Institute (ATI), a leading coaching and training company for auto shop owners, hosted its first annual Fall ShowCase at the Hilton Baltimore BWI Airport in Maryland. Over 300 shops attended both in-person and virtually.
The Fall ShowCase was created as a sister event to ATI’s annual SuperConference to highlight the best of the best in the auto repair industry, including updates on technology, products, services, best practices, and future forecasts.
The event focuses on the Automotive Aftermarket, engaging leaders within the industry to speak to ATI members and their businesses about the latest and greatest trends and topics. ATI presents this event in conjunction with Diamond and Gold Partners, as well as other industry experts over a combination of two events — a live 2-day event and a 1-day Virtual event.
“The clear message is to create more opportunities around ATI’s industry-leading event programs with our members and their teams. ATI’s shop owners understand the value of training and constant education and awareness in this ever-changing industry,” says ATI COO Ron Greenman.
Attendees gained invaluable exposure to forward-thinking business tips and the latest topics and technology being offered by ATI’s partners and industry leaders while connecting with fellow shop owners in an educational and industry-specific capacity.
Highlighted speakers included various ATI executive coaches, PJ Leslie of Tekmetric, Jason Rainey and Joelle Pollack of NAPA AutoCare, Jimmy Lea of KUKUI, Director of Government Affairs for the Tire Industry Association (TIA) Roy Littlefield IV and Roy Littlefield III, and many more.
“Loved the pace and was great how we could go in and out of each showcase. I also enjoyed most that the presentations were not sales pitches on their products but rather information that anyone could use,” says ATI member Kerry Reavis.
For more information about the annual Fall ShowCase, contact rgreenman@autotraining.net.