Bryan Stasch, vice president of product and content development at ATI, was talking about ways to differentiate yourself from the competition. One thing he likes to do is offer a massive warranty period.
“I’m a believer in the five-year warranty, unlimited mileage,” he said during his presentation Master the Chaos — Art and Science of a Successful Service Advisor at the Midwest Auto Care Alliance’s Vision Hi-Tech Training & Expo in March in Kansas City.
Read the complete article at Auto Service World.