SuperConference 2021 attendees raised $60,000 for the Santa Monica-based, mikeroweworks Foundation—a charitable organization that helps to contribute millions of dollars in work ethic scholarships to qualified recipients pursuing a career in the skilled trades, including …
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Partnership Agreements
Do you remember when you started your business with your wife or friend as your partner? The upside was blue skies and the horizon was never-ending. No one plans for partnerships to crumble or marriages …
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ATI Hosts Groundbreaking 2021 In-Person SuperConference Event
Automotive Training Institute (ATI), a leading coaching and training company for repair and collision shop owners, hosted its 18th annual SuperConference at the Omni Amelia Island Resort in Florida. Over 500 shop owner members, their …
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Security Tips Every Automotive Repair Shop Should Follow
Many shop owners have SOPs (Standard Operating Procedures) to ensure consistency, quality, and more favorable outcomes. But how many of those same shops have security SOPs in place to protect their shop? For an owner …
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ATI’s 2020 Top Shop Winners
Our mission at ATI is to drive Profits and Dreams home for our members, their businesses, and their families. It’s all about driving sales and margins to maximize profitability, all while delivering an exceptional customer …
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ATI Announces New Technician Apprenticeship Programs
Automotive Training Institute (ATI), the leading coaching and consulting company serving automotive repair businesses, recently announced the launch of new apprenticeship training programs aimed at developing tech mentors and tech career seekers in general auto …
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How Great Follow-Up Skills Increase Sales and Referrals
In this age of digital technology, communication is slowly becoming a lost art—and along with it, customer follow-up. If you’re not good at customer follow-up, you’re missing out on a fortune. Of the million things …
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ATI Announces Shopmonkey as a Preferred Supplier
Automotive Training Institute (ATI), a leader in coaching and training services for auto repair shops, is proud to announce that Shopmonkey, a California-based auto shop software management company, will be joining its member benefits network …
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Don’t Let Your Comfort Zone’s Walls Block Success
As an auto shop business coach, I realized some of my members have a tough time changing old habits. If this rings true for you, then please read on. I call my members every week to discuss whatever challenges they have …
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ATI Relaunches Podcast, Driving Change
The Automotive Training Institute (ATI), a leading coaching and training company for auto repair and collision shop owners, has relaunched its popular podcast Driving Change. The podcast, hosted by ATI Performance Coach Geoff Berman, will …
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