As a leader, you should know your team’s satisfaction level in their personal lives, because we all know those shortcomings can sometimes spill into our professional lives. If your environment is a punch-in, punch-out kind of place, the engagement level from your employee is going to be predictably low, and because of that low engagement,…
As a business owner, are you consciously working toward breaking out of your own glass ceiling? How do you get to the next level mindset—a CEO mindset? In this episode, ATI’s Mike Bennett discusses a unique CEO peer group and coaching program that he manages. He has first-hand insights into what it takes to elevate successful…
SuperConference 2021 attendees raised $60,000 for the Santa Monica-based, mikeroweworks Foundation—a charitable organization that helps to contribute millions of dollars in work ethic scholarships to qualified recipients pursuing a career in the skilled trades, including the automotive industry. The mikeroweworks Foundation is headed by Mike Rowe, best known as the creator and host of the…
Do you remember when you started your business with your wife or friend as your partner? The upside was blue skies and the horizon was never-ending. No one plans for partnerships to crumble or marriages end or an unforeseen death to occur. But what happens when it does? Do you have legal documents in place?…
Automotive Training Institute (ATI), a leading coaching and training company for repair and collision shop owners, hosted its 18th annual SuperConference at the Omni Amelia Island Resort in Florida. Over 500 shop owner members, their employees and family, and event sponsors converged on the luxury resort to participate in what may be the first large…
Many shop owners have SOPs (Standard Operating Procedures) to ensure consistency, quality, and more favorable outcomes. But how many of those same shops have security SOPs in place to protect their shop? For an owner and manager of multiple auto shops, security SOPs should be equally important and are at the top of my priority…
Our mission at ATI is to drive Profits and Dreams home for our members, their businesses, and their families. It’s all about driving sales and margins to maximize profitability, all while delivering an exceptional customer experience. This year, ATI recognized the hard work and passion that goes into being the Best of the Best with…
Automotive Training Institute (ATI), the leading coaching and consulting company serving automotive repair businesses, recently announced the launch of new apprenticeship training programs aimed at developing tech mentors and tech career seekers in general auto repair and collision shops. These 2-year programs will be offered independently from ATI’s membership-based, shop re-engineering and coaching programs. Participants…
In this age of digital technology, communication is slowly becoming a lost art—and along with it, customer follow-up. If you’re not good at customer follow-up, you’re missing out on a fortune. Of the million things sales reps must deal with, following up is such a key aspect of the job. While reps are jumping from…
Automotive Training Institute (ATI), a leader in coaching and training services for auto repair shops, is proud to announce that Shopmonkey, a California-based auto shop software management company, will be joining its member benefits network as a preferred supplier. Using Shopmonkey’s cloud-based services, ATI members will be able to maximize their operations by consolidating complicated…