As an auto shop business coach, I realized some of my members have a tough time changing old habits. If this rings true for you, then please read on. I call my members every week to discuss whatever challenges they have and then give them strategies and methods to solve them. The next week I‘ll call to follow up on their progress, and that‘s when the…
The Automotive Training Institute (ATI), a leading coaching and training company for auto repair and collision shop owners, has relaunched its popular podcast Driving Change. The podcast, hosted by ATI Performance Coach Geoff Berman, will continue to feature industry experts from the automotive aftermarket industry and cover topics that help shop owners with growing their…
Are you the shop owner trying to be the back-up technician, assistant service advisor, parts runner, shuttle driver and janitor? The hard truth is that is those roles are not yours to fill. You may think you are saving money by trying to do it all — but the things you’re not doing are the…
When you speak to your employees, your customers, or even your family members, are you making a conscious effort to be positive? If you aren’t, that’s a problem. Believe it or not, your words matter. They have an impact on your relationships and your workplace. And that is why we practice this mindset at ATI…
With more than half of women in the United States working outside the home and accounting for 47 percent of the workforce, they are quickly becoming the primary customer and target audience for auto repair shops nationwide. In fact, women control 85 percent of purchasing decisions, so if your shop does not cater to their…
Everyone is aware that finding the right hire is difficult. So, when you have the right employees, you’re in the best position to succeed. The fact is, it’s so much easier to achieve the business results you need with your current employees than to start over every 60 to 90 days with someone new. I’d…
Automotive Training Institute (ATI), a leading coaching and training company for auto repair and collision shop owners, announced that they reached a new milestone — a combined total of $2 billion gross profit improvement “lift” for members since its inception. This achievement comes just 30 months after the company announced their $1 billion dollar milestone…
How much do you and your team practice at the service desk in preparation for your game day? How do we expect our service desk to be the best when we give them virtually no practice or film time to hone their skills? We do not have 50 hours a week to train and we don’t work four to six minutes a week. We…
Go digital with AutoVitals! This preferred supplier has been helping ATI members operate more efficiently by replacing paper and manual processes with digital solutions for managing automotive shop workflow. Their software platform automates every touch point of the vehicle repair transaction with motorists and includes digital inspections, automated service reminders, consumer engagement, repair status updates,…
If you find yourself constantly hiring new techs, shouldn’t the focus change to how to keep and develop the employees you have? Don’t get me wrong, we need to find them as well, and I’m going to tell you how, but we need to weigh our options. And, if you truly need to hire, be sure…