Automotive Training Institute (ATI), the leading automotive business coaching and training company, is partnering with Profit First Professionals to extend their mission of “eradicating entrepreneurial poverty” to the automotive repair and collision industry. Beginning in July 2020, ATI will begin a multi-week training program for all of its thirty-three coaches to become certified to provide…
I have learned so much about the people I help, the resiliency of the automotive repair industry, and even a little more about myself. I would like to share some of these lessons, along with takeaways that are featured on ATI’s COVID-19 Checklist. It will help you prepare just in case we find ourselves in a similar situation in the future. Read the complete article at Motor Age
ATI’s Geoff Berman is an aftermarket veteran and coach who has impacted a lot of lives simply by being effective in communicating with the younger generation. His approach is subtle and direct, patient and humble. He pours his heart and passion in everything he does and gets a lot of positive feedback. He explains what…
Time and money are what we hold in high regard. If you’re under the belief your area will not tolerate a high labor rate, but can’t open the payroll checkbook to pay a tech anything they are asking for, you need to offer something else that is just as important to our employees — and…
When I’m coaching shop owners around the country, a common question I’ll ask is: How is business this week? One of my members who was really struggling answered: “We are slow, I need more cars.” When I looked at his key performance indicators (KPIs) report for his shop, it told a very different story. His…
In this final article discussing: Plan your Best Year Yet, we want to combine the tools and information we have gathered with the SWOT exercise and WIN drill to build a forward looking bullet-proof strategic business plan. The SWOT analysis has given us areas to focus on based on Strengths, Weaknesses, Opportunities and Threats. The…
In this episode, ATI’s Mike Bennett and Mike McGroarty from Repair Shop of Tomorrow share four client stories with individual strategies that they provided their clients and what becomes of them. The stories include: A company buyout that required a 30% increase in sales Overcoming low gross profit The challenges of a huge generational paradigm…
Kukui Corporation and the Automotive Training Institute (ATI) announced a partnership to host their first virtual event, the 2020 Virtual Conference, April 30 and May 1. Entirely online, the event will be delivered free of charge through ZOOM. Ratchet+Wrench also will serve as the event’s official media partner. The goal of the event is to provide…
You have a great shop and state-of-the-art tools, you went to self-help classes and seminars, and sought management consulting help. You even sent your staff to classes, bought a cabinet full of top-notch tools, and invested in software that was supposed to put your business on auto-pilot while you “rake in the dough” and take it to…
What does it take for a shop to triple its revenue in just two years? Just ask Quality Automotive Repair in Blairstown, N.J. In a town of roughly 6,000 residents, the shop managed to go from $219,000 in 2015 to $660,000 just two years later by focusing on employees. Owners John and Denise Stanley both…