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News

Part 3: Plan Your Best Year Yet

Part 3: Plan Your Best Year Yet

In this final article discussing: Plan your Best Year Yet, we want to combine the tools and information we have gathered with the SWOT exercise and WIN drill to build a forward looking bullet-proof strategic business plan. The SWOT analysis has given us areas to focus on based on Strengths, Weaknesses, Opportunities and Threats. The…

Success Stories From the Coaching Front Lines

Success Stories From the Coaching Front Lines

In this episode, ATI’s Mike Bennett and Mike McGroarty from Repair Shop of Tomorrow share four client stories with individual strategies that they provided their clients and what becomes of them. The stories include: A company buyout that required a 30% increase in sales Overcoming low gross profit The challenges of a huge generational paradigm…

Kukui, ATI Partner for Free Online Conference

Kukui, ATI Partner for Free Online Conference

Kukui Corporation and the Automotive Training Institute (ATI) announced a partnership to host their first virtual event, the 2020 Virtual Conference, April 30 and May 1. Entirely online, the event will be delivered free of charge through ZOOM. Ratchet+Wrench also will serve as the event’s official media partner. The goal of the event is to provide…

A Game-Winning Strategy for Hitting Your Goals

A Game-Winning Strategy for Hitting Your Goals

You have a great shop and state-of-the-art tools, you went to self-help classes and seminars, and sought management consulting help. You even sent your staff to classes, bought a cabinet full of top-notch tools, and invested in software that was supposed to put your business on auto-pilot while you “rake in the dough” and take it to…

Adding the Right People

Adding the Right People

What does it take for a shop to triple its revenue in just two years? Just ask Quality Automotive Repair in Blairstown, N.J. In a town of roughly 6,000 residents, the shop managed to go from $219,000 in 2015 to $660,000 just two years later by focusing on employees. Owners John and Denise Stanley both…

ATI’s Commitment to Keeping Our Associates and Members Safe

ATI’s Commitment to Keeping Our Associates and Members Safe

An Important Read on Changes in Our Upcoming Class Schedules To all ATI members (and associates): The most important part of this message – ATI is open for business! We are here for all our members as we always have been. Our coaching program and relationship with all our members are more important than ever. You are…

OK Boomers—Time to Get Ready for Gen Z!

OK Boomers—Time to Get Ready for Gen Z!

We’re living in a time where there’s a significant generational shift in the population numbers, particularly those born between 1996 and 2014. This population is Generation Z, a.k.a. Gen Z, and according to the census, they make up just over 22.1 percent of the US population. If you don’t know about Gen Z, let me…

Part 2: Plan Your Best Year Yet

Part 2: Plan Your Best Year Yet

Last month I shared with you that there are three basic—yet very powerful— steps in developing a great business plan. Let’s take a moment to review. In the last column, I introduced the SWOT analysis to use as a tool to evaluate past performance and the current state of affairs in your business. In step…

Moving Beyond Fixing Cars to Providing Great Customer Experiences

Moving Beyond Fixing Cars to Providing Great Customer Experiences

Do you look forward to going to the shop? Or have the reasons you stepped into ownership been pushed to the side to make it through each day? Even a good shop owner with a positive attitude gets stuck in the weeds and forgets to make time to work on the big picture. Read the…

Supplier Spotlight: 360 Payments

Supplier Spotlight: 360 Payments

360 Payments is the leading payment processing and gateway services company for the automotive industry and an official endorsed credit card processor of ATI. We make payments simple, secure, and seamless for auto dealers and repair shops of all sizes through integration with point of sale and stand-alone payment devices, including dozens of leading shop…