An Important Read on Changes in Our Upcoming Class Schedules To all ATI members (and associates): The most important part of this message – ATI is open for business! We are here for all our members as we always have been. Our coaching program and relationship with all our members are more important than ever. You are…
We’re living in a time where there’s a significant generational shift in the population numbers, particularly those born between 1996 and 2014. This population is Generation Z, a.k.a. Gen Z, and according to the census, they make up just over 22.1 percent of the US population. If you don’t know about Gen Z, let me…
Last month I shared with you that there are three basic—yet very powerful— steps in developing a great business plan. Let’s take a moment to review. In the last column, I introduced the SWOT analysis to use as a tool to evaluate past performance and the current state of affairs in your business. In step…
Do you look forward to going to the shop? Or have the reasons you stepped into ownership been pushed to the side to make it through each day? Even a good shop owner with a positive attitude gets stuck in the weeds and forgets to make time to work on the big picture. Read the…
360 Payments is the leading payment processing and gateway services company for the automotive industry and an official endorsed credit card processor of ATI. We make payments simple, secure, and seamless for auto dealers and repair shops of all sizes through integration with point of sale and stand-alone payment devices, including dozens of leading shop…
The Automotive Training Institute (ATI), a leading coaching and consulting company for auto shop owners, completed their newly expanded training facility just in time for the new year. The nearly year-long project provides members with an additional 4,500 square feet of space – including new and updated training rooms with state-of-the-art audio-visual equipment, two virtual…
It’s never easy to charge more, even when you know you need to. The vast majority of the time it is more emotional than logical. If you need some new ideas to pass on your naturally increasing costs, Coach Eric Twiggs has some great suggestions and implementation help to make it easier to accomplish. Read…
Great news! ATI’s Member Resource Center within CPTS was refreshed in December to a more modern, functional design – making it easier for members to navigate the site and find all the information they need. Enhancements include: Mobile-friendly design: You can now access the Member Resource Center via desktop, tablet, or phone. Webinar Library enhancements:…
Over my time as a shop owner and business coach, I have worked to hone my skills on the planning phase and I have narrowed down the process of comprehensive business planning to what I consider three basic and essential steps: a SWOT analysis, the WIN Number Drill and finally, the business plan itself. Over…
Have you ever gone through a very difficult period or time at the shop? You know, that time when nothing seems to go right — customers are upset, employees are disgruntled, sales aren’t where they’re supposed to be, and so on? It’s very possible that you could have been going through a trial. Let’s listen…