The Automotive Training Institute (ATI), a leading coaching and consulting company for auto shop owners, completed their newly expanded training facility just in time for the new year. The nearly year-long project provides members with an additional 4,500 square feet of space – including new and updated training rooms with state-of-the-art audio-visual equipment, two virtual…
It’s never easy to charge more, even when you know you need to. The vast majority of the time it is more emotional than logical. If you need some new ideas to pass on your naturally increasing costs, Coach Eric Twiggs has some great suggestions and implementation help to make it easier to accomplish. Read…
Great news! ATI’s Member Resource Center within CPTS was refreshed in December to a more modern, functional design – making it easier for members to navigate the site and find all the information they need. Enhancements include: Mobile-friendly design: You can now access the Member Resource Center via desktop, tablet, or phone. Webinar Library enhancements:…
Over my time as a shop owner and business coach, I have worked to hone my skills on the planning phase and I have narrowed down the process of comprehensive business planning to what I consider three basic and essential steps: a SWOT analysis, the WIN Number Drill and finally, the business plan itself. Over…
Have you ever gone through a very difficult period or time at the shop? You know, that time when nothing seems to go right — customers are upset, employees are disgruntled, sales aren’t where they’re supposed to be, and so on? It’s very possible that you could have been going through a trial. Let’s listen…
As shop owners, we face distractions all day, every day. There is always something or someone demanding our attention or distracting us from the tasks we know we must complete. How many times have you left work thinking, “what did I even get done today?” There is always a deadline looming or a promise made…
ATI’s lifelong focus has always been to help all our members realize their profits and dreams with the best coaching and training available. Providing a high-value member experience has been our top priority. But for years we have also believed that in order to take ATI to our next level of greatness we needed and…
Think about it. Has a car ever driven up to your front counter all by itself, looked you in the eye and said, “I’m here for my 8:30 oil service?” Have you ever seen a car pull up to a traffic light and turn to the car next to it and say, “Hey dude . ….
Help your shop generate a larger customer base, build retention, become a true consultant for your customer, and add more profit to your bottom line! ATI members can now take advantage of a number of programs offered by Royal Administration that will benefit your business including ATI Service Drive with Royal Administration, Royal Administration Missed…
Last month, we took a look at how to accurately calculate what you should be charging. This month, we’re going to examine how to successfully sell the value of what you’re charging. We must have a process and tool to sell our diagnostic services profitably. So, back to the statement of value versus time. If we…