As shop owners, we face distractions all day, every day. There is always something or someone demanding our attention or distracting us from the tasks we know we must complete. How many times have you left work thinking, “what did I even get done today?” There is always a deadline looming or a promise made…
ATI’s lifelong focus has always been to help all our members realize their profits and dreams with the best coaching and training available. Providing a high-value member experience has been our top priority. But for years we have also believed that in order to take ATI to our next level of greatness we needed and…
Think about it. Has a car ever driven up to your front counter all by itself, looked you in the eye and said, “I’m here for my 8:30 oil service?” Have you ever seen a car pull up to a traffic light and turn to the car next to it and say, “Hey dude . ….
Help your shop generate a larger customer base, build retention, become a true consultant for your customer, and add more profit to your bottom line! ATI members can now take advantage of a number of programs offered by Royal Administration that will benefit your business including ATI Service Drive with Royal Administration, Royal Administration Missed…
Last month, we took a look at how to accurately calculate what you should be charging. This month, we’re going to examine how to successfully sell the value of what you’re charging. We must have a process and tool to sell our diagnostic services profitably. So, back to the statement of value versus time. If we…
Have you ever been all in, on-board and drinking the Kool-Aid, based on an idea you heard, but failed to achieve implementation at your shop? Based on 26 years in the business and thousands of coaching sessions with shop owners, I have become aware of the 70 Percent Rule. Keep reading to understand what you can…
The Automotive Management Institute (AMi) has added three new members to its board of trustees. Michael Brewster of Gil’s Garage in Burnt Hills, N.Y; Jim Silverman of the Automotive Training Institute in Linthicum, Md.; and Mary Steele of ASA Florida from Punta Gorda, Fla. Jim Silverman is ATI’s Director of National Accounts. Read the complete article at Auto Service World
The Automotive Training Institute (ATI) announces its annual SuperConference 2020 charity—The mikeroweworks Foundation SuperConference is known within the automotive industry for providing a luxurious setting where auto shop owners can learn new strategies, network and give back to a local charity. The mikeroweworks Foundation is the latest of many charities the SuperConference attendees have supported…
Get them to your shop. Always sell value, never time. Ensure you actually make a profit. Make sure your tech doesn’t get lost in the weeds. Sound like a fantasy? Well, let me explain how you can avoid the zero-profit trap and WIN in the diagnostics game. Read the complete article at Ratchet + Wrench
Kukui enables success. The Kukui All in One Success Platform® empowers each of Kukui’s family of clients with advanced, custom-built websites designed for SEO and sales conversions. However, it’s not just about the website. Kukui also provides an integrated suite of tools with a single intuitive analytics dashboard that provides at a glance quantitative data…