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Sales Is a Full-Contact Sport—Win With These Three Strategies

Sales Is a Full-Contact Sport—Win With These Three Strategies

I am a football fan and one of the aspects I respect and appreciate the most is the dynamics and effects of a great coach. In the movie, “Any Given Sunday,” Al Pacino gives an epic speech to his team at halftime in the locker room. I’ve watched this scene countless times. I never get…

What Keeps Shop Owners Up at Night?

What Keeps Shop Owners Up at Night?

Coast to coast, shop owners like one of ATI’s members and Mastermind 20 Group member, Pat Connell, face the same urgent dilemma regardless of scope, size or scale: a rapidly changing industry, lack of trust with customers, and an ongoing technician shortage that forces shops to overcompensate and hurt their efficiency and productivity. In this…

4 Ways to Regain Your Time

4 Ways to Regain Your Time

Ask a fellow shop owner about time and the universal truth you will likely hear is: “Time; are you nuts? I have no time.” Yet time may be the most valuable tool a shop owner or manager needs to invest in acquiring. One constant in the universe is we all have the same amount of…

Stop Being Ordinary—Here is What it Takes to Become Extraordinary

Stop Being Ordinary—Here is What it Takes to Become Extraordinary

Join Carm Capriotto and ATI’s Jim Silverman for “Stop Being Ordinary – Here is What it Takes to Become Extraordinary.” In Carm’s podcast, For the Record from Remarkable Results Radio, Carm and Jim discuss: Use your time at an industry event to network by stretching yourself to talk to people and vendors that you do…

Three Ways to Stop Trading Profit for Convenience

Three Ways to Stop Trading Profit for Convenience

In today’s digital world, there are not many shops doing things the “old-fashioned way.” Automation saves us time and has helped us to become much more efficient and productive, but the downside is that you may be sacrificing not only maximum profit but more importantly the needs of your customers. There are some things that we…

ATI SuperConference Attendees Donate $51,000 and Socks to Soldiers’ Angels

ATI SuperConference Attendees Donate $51,000 and Socks to Soldiers’ Angels

Automotive Training Institute’s (ATI) SuperConference 2019 attendees raised over $51,000 and collected over 2,500 pairs of socks for San Antonio-based, Soldiers’ Angels a charitable organization that provides aid to over 360,000 service members, wounded heroes, military families, and veterans of all eras. The annual SuperConference is known within the automotive aftermarket industry for providing a…

New ATI Collision Facebook Group

New ATI Collision Facebook Group

ATI is happy to announce that we’ve added a new Facebook group page for our collision members! Now collision members have a designed area to discuss and share topics that are relevant to the unique needs of their industry. As with any of our groups, members are encouraged to share relevant news, photos, tips, and…

How to Master the Art of Persuasion

How to Master the Art of Persuasion

What’s possible if you become a master of persuasion? As I ponder this question, I’m reminded of something that happened back when I was a shop manager in need of a new car. The shop was 45 minutes away from home, so I was looking for a reliable and dependable vehicle. The plan was to get…

New Member Benefits Announced at SuperConference 2019

New Member Benefits Announced at SuperConference 2019

If you didn’t have the chance to attend SuperConference 2019 this year, you missed our best one ever along with some important announcements I made during my opening keynote speech regarding new member benefits for 2019. Here’s what I covered: Employee Engagement Assistance We believe one of your biggest long-term threats will be staffing your…