This month let’s listen to ATI Coach Brian Hunnicutt explain how he begins to diagnose shops that want to do better. The first question in the flow chart would be: “Do you have enough cars?” Let’s assume the answer is no. Then we would need to check into marketing, phone skills, location and a bunch…
We are happy to announce that Ken Seal has joined ATI’s National Accounts Team! In this role, he will assist the team with attending tradeshows and events, establishing new industry partnerships and business development. Ken comes to ATI after a long history at AASP Pennsylvania, most recently as Assistant Executive Director. In his years at…
Automotive Training Institute (ATI), the leading coaching and consulting company for auto repair and collision shop owners in the United States and Canada has partnered with the Midwest Auto Care Alliance (MWACA) to offer a $150 discount on ATI’s live shop owner events. MWACA was founded on the principle that by “joining together we can…
If time is one of an owner’s most valuable assets, then it begs the question, “What to do with this time,” right? I have found that spending productive time with your employees to be one of the most rewarding and fruitful investments you can make. Pick any of the more recent employee surveys regarding, why…
Over the many years of owning and running my shop, I was constantly being approached by salespeople with their special one-of-a-kind solution. Whether it be the latest brake lathe, Freon machine, or shop management software — what they were selling was truly amazing and would certainly produce wonderful results. I was always left wondering would…
I am a football fan and one of the aspects I respect and appreciate the most is the dynamics and effects of a great coach. In the movie, “Any Given Sunday,” Al Pacino gives an epic speech to his team at halftime in the locker room. I’ve watched this scene countless times. I never get…
Coast to coast, shop owners like one of ATI’s members and Mastermind 20 Group member, Pat Connell, face the same urgent dilemma regardless of scope, size or scale: a rapidly changing industry, lack of trust with customers, and an ongoing technician shortage that forces shops to overcompensate and hurt their efficiency and productivity. In this…
Ask a fellow shop owner about time and the universal truth you will likely hear is: “Time; are you nuts? I have no time.” Yet time may be the most valuable tool a shop owner or manager needs to invest in acquiring. One constant in the universe is we all have the same amount of…
Join Carm Capriotto and ATI’s Jim Silverman for “Stop Being Ordinary – Here is What it Takes to Become Extraordinary.” In Carm’s podcast, For the Record from Remarkable Results Radio, Carm and Jim discuss: Use your time at an industry event to network by stretching yourself to talk to people and vendors that you do…
In today’s digital world, there are not many shops doing things the “old-fashioned way.” Automation saves us time and has helped us to become much more efficient and productive, but the downside is that you may be sacrificing not only maximum profit but more importantly the needs of your customers. There are some things that we…