News

ATI Partners with ABRN and AMi to Provide New Collision Shop Management Webinar Series

ATI Partners with ABRN and AMi to Provide New Collision Shop Management Webinar Series

The Automotive Training Institute, Auto Body Repair Network (ABRN), and Automotive Management Institute (AMi) announced that they are collaborating to provide a webinar series geared toward improving the success of collision shop owners. The series kicked off on Thursday, March 28th with the first one-hour webinar, “Protecting the Collision Repair Shop Interest in the Ever-Changing…

The Role of the Manager in Employee Engagement

The Role of the Manager in Employee Engagement

If you have ever lost a good employee and wondered what you could have done to prevent it, I suggest you keep reading this month. Great techs and advisors are very difficult to find and expensive to replace. There is a tremendous amount of information out there today on hiring and recruiting but very little…

ATI Relaunches “Driving Change” Podcast

ATI Relaunches “Driving Change” Podcast

ATI is thrilled to announce the relaunch of our podcast, “Driving Change.” It’s a show hosted by ATI Performance Coach Geoff Berman that highlights the growth journey of our members and the challenges they’ve overcome through our coaching and training programs. Each episode, Geoff interviews successful shop owners about how they’ve reached their goals, what…

ASCCA Selects ATI as March Partner of the Month

ASCCA Selects ATI as March Partner of the Month

The Automotive Service Councils of California (ASCCA) Revenue and Benefits Committee is proud to announce that it has selected ATI as ASCCA’s March Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s…

Rainmaker or Order Taker – Which One is Your Service Advisor?

Rainmaker or Order Taker – Which One is Your Service Advisor?

Recently I was on the West Coast facilitating an ATI 20 Group meeting. On the evening of the first day, we all decided to go to a fancy restaurant for dinner. Once we got there, we were seated at a huge banquet table. All good so far. They sent a waitress to service half of…

60 Percent Gross Profit—Fact or Fiction?

60 Percent Gross Profit—Fact or Fiction?

If I have heard it once, I have heard it a thousand times: “Dollars pay the bills, not profit margins!” Well, I agree with you, but you can’t effectively manage your shop by dollars alone. Percentages, or Key Performance Indicators (KPIs) as we call them, give you the ability to measure and manage your business,…

ATI’s SuperConference 2019 Charity Selection: Soldiers’ Angels

ATI’s SuperConference 2019 Charity Selection: Soldiers’ Angels

Each year at ATI’s SuperConference, we select a charity local to the community we visit and raise awareness and money for their organization. If you’ve already attended a SuperConference, you’ve seen first-hand the incredible impact we have made. We’re excited to introduce you to our SuperConference 2019 Charity: Soldiers’ Angels.   Soldiers’ Angels provides aid and comfort…

ATI Announces New Preferred Provider, PSA Insurance & Financial Services

ATI Announces New Preferred Provider, PSA Insurance & Financial Services

On January 1st, 2019, the Automotive Training Institute (ATI) officially announced PSA Insurance & Financial Services as the newest preferred provider offering value-added services to its members. PSA is a top 100 insurance brokerage and risk management firm, providing commercial insurance, employee benefits, HR consulting and personal insurance solutions. The partnership comes at a time when many shop…

Examine These 3 Areas of Your Life to Ensure They’re Not Holding You Back

Examine These 3 Areas of Your Life to Ensure They’re Not Holding You Back

We are always aspiring to get or have what the other person has, whether that’s material things like a bigger home or newer car, or maybe it’s a better relationship with our spouse or significant other. Sometimes we hire a trainer/coach to help us. Most of the time we don’t reach the outcome we desire….

The ATI Way | Fundamental #8: Take Responsibility

The ATI Way | Fundamental #8: Take Responsibility

Identify what you don’t know and find a way to learn it. Ask for what you need and take full responsibility for your success. There’s no room for victims in a high-performance organization.  Take responsibility! Seems pretty simple right? When you take responsibility, this gives you ownership and allows you to choose how to respond….