Automotive Training Institute’s (ATI) SuperConference 2019 attendees raised over $51,000 and collected over 2,500 pairs of socks for San Antonio-based, Soldiers’ Angels a charitable organization that provides aid to over 360,000 service members, wounded heroes, military families, and veterans of all eras. The annual SuperConference is known within the automotive aftermarket industry for providing a…
ATI is happy to announce that we’ve added a new Facebook group page for our collision members! Now collision members have a designed area to discuss and share topics that are relevant to the unique needs of their industry. As with any of our groups, members are encouraged to share relevant news, photos, tips, and…
What’s possible if you become a master of persuasion? As I ponder this question, I’m reminded of something that happened back when I was a shop manager in need of a new car. The shop was 45 minutes away from home, so I was looking for a reliable and dependable vehicle. The plan was to get…
If you didn’t have the chance to attend SuperConference 2019 this year, you missed our best one ever along with some important announcements I made during my opening keynote speech regarding new member benefits for 2019. Here’s what I covered: Employee Engagement Assistance We believe one of your biggest long-term threats will be staffing your…
ATI’s 16th annual SuperConference took place on March 20-23 in San Antonio, Texas at the JW Marriott San Antonio Hill Country Resort. Over 600 shop owner members, their employees and family, and event sponsors converged on the luxury resort for four days of engaging activities, including discovering new strategies, networking with peers, touring the area,…
The Automotive Training Institute, Auto Body Repair Network (ABRN), and Automotive Management Institute (AMi) announced that they are collaborating to provide a webinar series geared toward improving the success of collision shop owners. The series kicked off on Thursday, March 28th with the first one-hour webinar, “Protecting the Collision Repair Shop Interest in the Ever-Changing…
If you have ever lost a good employee and wondered what you could have done to prevent it, I suggest you keep reading this month. Great techs and advisors are very difficult to find and expensive to replace. There is a tremendous amount of information out there today on hiring and recruiting but very little…
ATI is thrilled to announce the relaunch of our podcast, “Driving Change.” It’s a show hosted by ATI Performance Coach Geoff Berman that highlights the growth journey of our members and the challenges they’ve overcome through our coaching and training programs. Each episode, Geoff interviews successful shop owners about how they’ve reached their goals, what…
The Automotive Service Councils of California (ASCCA) Revenue and Benefits Committee is proud to announce that it has selected ATI as ASCCA’s March Partner of the Month. Each month, an ASCCA partner is recognized for their outstanding support of ASCCA, its members, the automotive repair industry, and their commitment to going above and beyond to support ASCCA’s…
Recently I was on the West Coast facilitating an ATI 20 Group meeting. On the evening of the first day, we all decided to go to a fancy restaurant for dinner. Once we got there, we were seated at a huge banquet table. All good so far. They sent a waitress to service half of…