Automotive Training Institute (ATI), the leading coaching and training company for auto repair and collision shop owners, announced its first-ever international auto repair shop training sessions at the Auto Super Shoppes Conference on June 15-18, 2023, in Northern Queensland and the Driven to Succeed event on June 21- 23, 2023 in Auckland, Christchurch, and Wellington….
Automotive Training Institute (ATI), the leading coaching and training company for auto repair and collision shop owners, announced that they reached a new milestone — a combined total of $3 billion gross profit improvement “lift” for their members since its inception. This achievement comes less than 3 years after hitting the $2 billion milestone and…
These days, there seems to be no shortage of opportunities and excuses to hang your hat on for lost sales. Even the most successful salespeople will struggle to get approvals and close deals occasionally. The question is, why? Why are there times when it seems you sell everything, and then there are periods when you…
The recessionary mindset is a state of mind that people adopt during an economic recession or financial crisis. It is characterized by a heightened sense of anxiety, fear, and uncertainty about the future and a tendency towards risk aversion, reduced spending, and increased saving. Selling during a recessionary climate can be challenging, but it is…
Facing difficult conversations with employees is an inevitable part of any managerial role. While these discussions may cause anxiety for you, it’s crucial to tackle them head-on to foster a healthy and productive work environment. Here are 10 actionable tips to help you overcome anxiety when approaching a challenging conversation with an employee. Read the…
It should come as no surprise that the automotive industry is short on technicians. It even looks like there is no end in sight. That said, it’s safe to say that successful companies are the ones that can find, get and keep great employees. So, what is your plan for finding great techs? Do you…
A heartfelt message from Richard C Menneg… Dear members, partners, and associates, After 18 years at ATI, building on and elevating Chubby’s vision, it is finally time for me to retire and move to a backstage position supporting the continued growth of our members and the company and the industry I love. For me, the…
Automotive Training Institute (ATI), the leading coaching and training company for automotive repair shop owners, hosted its 20th annual SuperConference at the El Conquistador Resort in Fajardo, Puerto Rico. The conference sold out within the first 24 hours last spring — reaching a record-high of more than 864 attendees across independent repair shops, body shops,…
Our mission at ATI is to drive Profits and Dreams home for our members, their businesses, and their families. It’s all about driving sales and margins to maximize profitability, all while delivering an exceptional customer experience. This year, ATI recognized the hard work and passion that goes into being the Best of the Best with…
SuperConference 2021 attendees raised $60,000 for the Santa Monica-based, mikeroweworks Foundation—a charitable organization that helps to contribute millions of dollars in work ethic scholarships to qualified recipients pursuing a career in the skilled trades, including the automotive industry. The mikeroweworks Foundation is headed by Mike Rowe, best known as the creator and host of the…