If your strategy of differentiating your shop from the one across the street is to tell customers that you fix cars really, really well and better than the other guy, you’re setting the bar far too low. “We all get it. I get it. But to a consumer? Low-level expectation. Do not hang your hat…
Be honest, when you hear the word accountability, what is the first word that comes to mind? I’m guessing it could be any number of expletives, and it most certainly evokes some level of angst if not outright frustration or fear. Whether on the “holding” side of accountability or “being” side of accountability, no word…
Always stay in touch with your customers, urged Bryan Stasch, vice president of product and content development at the Automotive Training Institute during his presentation Master the Chaos — Art and Science of a Successful Service Advisor at the Midwest Auto Care Alliance’s Vision Hi-Tech Training & Expo in March in Kansas City. Bryan is a…
Automotive Training Institute (ATI), a leading coaching and training company for auto shop owners, hosted its 19th annual SuperConference at the Omni La Costa Resort & Spa in Carlsbad, California. The conference reached a record-high of more than 700 shop owner members, their employees and family, and ATI’s partner sponsors. Attendees gathered at the luxury…
A resolution is a firm decision to do something. For example, you’ve decided that you’re going to lose weight, that you’re going to work out, or that you’re going to read the rest of this article. These are merely decisions until you do them. There’s a big difference between deciding to do something and doing…
The role of the service advisor is to the be face and voice of the company, said Bryan Stasch, vice president of product and content development at the Automotive Training Institute. They are wearing multiple hats, taking on various roles. And that makes them the most important person in your shop. Read the complete article…
Our mission at ATI is to drive Profits and Dreams home for our members, their businesses, and their families. It’s all about driving sales and margins to maximize profitability, all while delivering an exceptional customer experience. This year, ATI recognized the hard work and passion that goes into being the Best of the Best with…
If you’re like most shop owners, you started the new year with a set of resolutions or goals and a plan to perform better. So, how’s it working out for you? If things aren’t going according to plan, it’s time to make some adjustments or change course entirely to ensure that you finish the year…
While key performance indicators (KPIs) are the best way to determine how well our business is doing, the most common ones tracked rarely include the conversion rate, which is the best way to gauge sales performance. Keep reading to discover why you should track conversion rate and its role in tracking sales performance. Read the…
The Automotive Training Institute (ATI) announced the official launch of its new Annual Partner Program. This program is an exclusive, higher-level collaboration between ATI and industry-leading suppliers aimed at bringing maximum value to all participating parties. The program will elevate ATI’s coaching and training program to new heights by giving members direct access to partner-related…