If you’re a surfer, you don’t want to be on the back side of a wave paddling feverishly to catch up for a shot to ride on the crest. That was the crux of the presentation ATI executive coach Mike Bennett made on the stage this morning at the ATI Fall ShowCase. Using a plethora of industry-based data, he challenged attendees to think innovatively about the challenges facing the automotive aftermarket and see them as opportunities to elevate their service at the shop level.
Read the complete article at Ratchet+Wrench.