Think about it. Has a car ever driven up to your front counter all by itself, looked you in the eye and said, “I’m here for my 8:30 oil service?” Have you ever seen a car pull up to a traffic light and turn to the car next to it and say, “Hey dude . . . you have to go to Jim’s Garage . . . they have the best tasting oil in town!” Cars don’t have feelings or emotions and they don’t make the decisions on the services they buy. This is not a Disney movie.
So what business are you in?
Read the complete article at Motor Age