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The Surprising Secret of the Influential Leader

"How do I us a flexible approach at my shop?" The critical place to start is with your communication style. When communicating you should always consider the following four personality "birds": The eagle, peacock, owl, and dove.

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How to Overcome the Real Problem at Your Shop

As part of my training to run a full marathon, I ran a half marathon which was 13.1 miles. It took me two hours and twenty minutes, which was just under an eleven minute per mile pace. I believed that it was impossible to run a full marathon (26.2 miles) at this pace.

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I See Dead People — I Mean I See Service Advisors

"I see service advisors." They are walking around like regular people, we shop owners don't see them, we only see what we want to see. These people don't know they are service advisors. I see them all the time, they are everywhere.

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Don't Forget to Take Inventory

As 2018 comes to a close, I encourage you to take inventory. You are probably thinking about your parts inventory. Yes, it is very important to count all your parts and fluids and nuts and bolts for accounting and tax purposes. It is also important to take inventory of all your equipment...

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The ATI Way | Fundamental #7: Continuously Improve Everything You Do

Constantly evaluate and reevaluate every aspect of your job. Don't be satisfied with the status quo.

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Getting The Best Performance From Your People

A 2012 Gallop study found that only 13% of the surveyed work place population was actively engaged in their work. 63% reported being disengaged, and 24% reported being actively disengaged! That's a total of 87% (63+24) of employees who are dis-engaged on some level. If your goal is to get the best performance from your people, the first step is to get clear on what that looks like.

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ATI's Coaching Staff is Now Certified by the Center for Executive Coaching

ATI recently announced that its entire staff of thirty-one coaches are now certified by the Center for Executive Coaching (CEC). The training is an ongoing process, starting with three months of home study and three days of onsite instruction at ATI's headquarters with Andrew Neitlich, CEC founder and director of CEC.

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The Secret To Building Momentum At Your Shop

Imagine being out of town and hopping into a taxi cab and the driver asks, "Where to?" and you respond "Don't take me to the airport! I don't want to go there again!" You wouldn't get to your desired destination until you changed your focus. Your intense focus on what you don't want, would prevent you from getting to your goal. Most people have an intense focus on what they don't want. 

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How to Find Quality Service Advisors

What is a great service advisor worth? Before we can put a value on this we need to define what a good or great service advisor is. Why? Because I promise you, there are far more mediocre and even bad service advisors out there than good or great. How can this be? Because hiring and terminating employees is a hard thing to do and it is easier to keep who you already have at the counter.

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How to Break Through Your Limiting Beliefs

How do you break through a limiting belief about yourself? Reflecting on this question, reminded me of a story I read in John Maxwell's book, The Five Levels of Leadership. Maxwell writes about of a young lawyer named Herb, who was new to the legal profession. In an effort to get up to speed, Herb studied two experienced attorneys to see what he could learn.

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New Insurance Buying Program Exclusively For ATI Members!

Chances are, your current insurance policy isn't properly covering your major exposures leaving you vulnerable to potential claims to pay out of pocket. Why? Because sufficient business insurance for the unique risks of Auto Service and Body Shops is often not offered by insurance companies or it is too expensive. Through our new preferred supplier, PSA Insurance & Financial Services, you can now get the coverage you need for a variety of risks without breaking the bank.

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How to Bounce Back from Your Setback

Have you been allowing a temporary setback to become a permanent excuse? This mentality will make it harder for you to bounce back. The key to making a comeback is to embrace an ALWAYS mindset. The owner with the "always mindset" is always preparing for the worst-case scenario.

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So You Want to Know About 5S?

Organizing a business so that you can drive the maximum production potential has always been a top interest of mine. About 15 years ago, the new buzz words were Lean Production Systems. The Japanese, always trying to improve their processes, came out with a continuous improvement process model which included something called 5S.

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The ATI Way | Fundamental #6: Go the Extra Mile

Be willing to do whatever it takes to accomplish the job — plus a little bit more. Whether it's starting early, staying late, or doing something that's not in your job description, it's the extra mile that separates the average person from the superstar. Be a superstar.

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The Inside Secret to Finding Fulfillment

You just had ten fork lift drivers respond to your State Inspectors ad. Your $$3,000 Google Adwords campaign only generated a $30 oil change. Your new "A" Technician that started on Monday still hasn't come back from his lunch break. Each of these scenarios have one thing common. They leave you feeling frustrated.

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How to Master the Art of Persuasion

What's possible if you become a master of persuasion? As I ponder this question, I'm reminded of something that happened back when I was a shop manager in need of a new car. The shop was 45 minutes away from home, so I was looking for a reliable and dependable vehicle. The plan was to get a car that I could drive until the wheels fell off!

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How to Grow When They Say It's Slow

"My tool guy says that everybody's slow!" Said "Katie", the service manager of a local repair shop. She was averaging $12,000 per week in sales which was a 16% decrease when compared to the previous year. Katie went on to tell me: "It's a tough economy, and we're in the fall season, but I'm sure things will pick up as we get closer to the holidays."

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The Best Kept Secret to Increasing Your Car Count

Are you frustrated by the decrease in car count that came with your increase in Google AdWords? Does it feel like you're flushing money down the drain with each marketing campaign? In his book titled, Sticky Church, Larry Osborne communicates a similar frustration. Osborne is a church pastor who struggled to grow his membership.

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Baby Boomers Are Sinking Your Ship

According to Pew Research Center, baby boomers are retiring at a rate of 10,000 a day and have been since January 1, 2011. This trend will continue until December 31, 2030. In my 30-plus years in this business, I have never experienced a more difficult time than now to find good qualified staff.

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Automotive Training Institute's Members Raise Over $70,000 for Orlando's Kid Beating Cancer Charity at Annual Conference

ATI raised over $70,000 for Kids Beating Cancer (KBC) from attendees at its annual SuperConference. This year's conference was hosted near KBC's facility in Orlando, FL and attended by over 600 of ATI's members, partners and vendors.

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Overcoming the Uncertainty of the Auto Industry

What's the future of the automotive service industry? As I ponder this common question, I'm reminded of the tale of two CEOs from another industry. Allow me to introduce you to Reed and John. Reed was the founder of a small niche business that was losing money. John was the CEO of an established Fortune 500 organization.

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Veterans Day is Around the Corner!

Here's a marketing idea that's also good for the community: a promo for veterans and active duty. Email blast, Tweet, Facebook, Google +, etc. You could limit the promotion to one day only or for the week.

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The ATI Way | Fundamental #5: Be Performance-Driven

We appreciate effort, but we reward and celebrate results. Set challenging goals, and then go after them. Don't shy away from metrics or accountability. Numbers are the best tool we have to help us understand how we're doing and how we can improve our performance. Holding ourselves accountable for results is a reflection of our commitment to our mission.

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Daylight Saving Time

November marketing Idea! Offer to change your customers' clocks. Here is a sample email blast you can send: Dear [Customer], It is that time of year again and in a few days we will be setting our clocks back one hour on Saturday night November 3 before we go to sleep.

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ATI's SuperConference 2019

SuperConference 2019 Registration is Open!

March 20-23, 2019 at the JW Marriott San Antonio Hill Country Resort

One of the automotive industry's premier annual gatherings, ATI SuperConferences bring together the best minds in the industry, world-class guest speakers and the owners of hundreds of the Top Shops in the US and Canada

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AMi Certified:
Approved for Educational Credit!

Auto and Collision Repair
Shop Owner's 1-Day Workshops

Our Auto Repair and Collision Repair Shop Owner 1-Day Workshops will re-ignite your passion, re-energize your business, and increase your profits by 3-8% or your money back.

Find a Workshop near you and gain more control!

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