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ATI SuperConference 2019, JW Marriott San Antonio Hill Country Resort
SuperConference 2019 Registration is Open!

When: March 20-23, 2019
Where: JW Marriott San Antonio Hill Country Resort

One of the automotive industry's premier annual gatherings, ATI SuperConferences bring together the best minds in the industry, world-class guest speakers and the owners of hundreds of the Top Shops in the US and Canada

Learn More & Register

Visit ATI at SEMA / AAPEX 2017 in Las Vegas

October 2017

Visit ATI at SEMA / AAPEXPlanning to attend SEMA / AAPEX in Las Vegas October 30 - November 3? Be sure to stop by the ATI booth at SEMA. Our booth is in the Westgate Hotel display area, #15721.

Come see Matt Winslow and Keith Manich:

Tuesday 10/31. 12:30-2:30PM - SCRS Training. Keith Manich: Estimating: Preparing and Conducting Negotiations for Collision Repair Shops. Las Vegas Convention Center, Upper North Hall, N-233

Wednesday 11/01, 2:00-3:00PM - TIA Management training: Matt Winslow: Growing Your Tire Business in the Millennial Age. Las Vegas Convention Center, Lower South Hall, S-115

ATI Responds to Hurricanes Harvey, Irma and Maria

August/September 2017

ATI Responds to Hurricane HarveyWe at ATI are committed to helping our members in Texas, Florida and Puerto Rico that were affected by the recent storms. Your concerns and willingness to help has demonstrated how all of us want to support the ATI Family when in need. ATI is in contact with each member affected to, when necessary, accommodate and restructure their monthly payment obligations to provide relief for rebuilding. In addition, we are coaching them every step of the way for alternate possible revenue streams until car count comes back.

Learn More & Help

ATI Welcomes First Women's 20 Group!

February 2013

Leading Ladies/Chubby's AngelsPay attention gentlemen. The winds of change are blowing, and a force to be reckoned with is gathering on the distant horizon. Fortunately, it's a force for good and its sole purpose is to help make your shop - and every other owner's - become better than ever!

Meet the Leading Ladies/Chubby's Angels: ATI's first - and many would say long overdue - women's 20 Group! These 16 shop owners/co-owners have arrived with the experience, insight, skills, determination, spit and gristle to tackle anything in their paths. And that's exactly what they intend to do.

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Automotive Training Institute Expands into the Collision Industry

October 2012

Automotive Training Institute (ATI), the industry leader in automotive business training, coaching and consulting services, has announced plans to expand its training curriculum and coaching system into the collision repair industry.

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Automotive Training Institute Senior Instructor George Zeeks Teaches Leadership - The ATI Way

March 2012

MSFA Recruitment and Retention Committee members are pictured with ATI Senior Instructor George Zeeks at the Leadership Seminar."Building Leadership for Organizational Success" was the title of the seminar put on by the MSFA's Recruitment and Retention Committee on Saturday, March 24, 2012 at MFRI.

The philosophy behind this day-long seminar was that if a department has good leadership – the members will follow. ATI Senior Instructor George Zeeks taught the participants, through interactive exercises, a method to better understand how to lead, keep members involved, and how to make them part of the "family."

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Automotive Training Institute Endorses Demandforce

October 2010

Automotive Training Institute (ATI), the industry leader in automotive business coaching, has endorsed Demandforce as a preferred software communications vendor to help ATI repair facilities attract new customers, retain existing customers, and measure their performance.

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ATI Wins The 2009 AMI Annual Recognition Award

May 2009

ATI wins The AMI (Automotive Management Institute) Annual Recognition Award, the highest honor the institute bestows on an organization or industry leader who has taken specific and significant action to encourage, enhance and support opportunities for automotive industry professionals to improve their business management skills.

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ATI Receives the 2008 Customer Value Leadership of the Year Award from Frost & Sullivan

October 2008

Frost & Sullivan, renowned industry analysts and growth consultants, have named Automotive Training Institute (ATI) the 2008 recipient of the Customer Value Leadership of the Year Award.

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ATI Earns Rank as Automotive Preferred Supplier for AAA

August 2006

ATI, the industry leader in automotive business consulting, will provide expert management and consulting services through a one-day Cash Profits Boot Camp which features program materials and content customized for AAA/CAA service providers. The Boot Camp is designed to help shop owners gain a better understanding of their business from a financial perspective in order to develop growth and marketing strategies and retain their existing customer base - while attracting new business and improving overall shop efficiency.

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TIA Contracts with Automotive Training Institute to Provide Management and Marketing Programs

June 2003

The Tire Industry Association (TIA) announced that it has contracted with the Automotive Training Institute (ATI) to develop a series of 2-day regional seminars for independent automotive repair shop owners and managers. The programs, which will take place during the last quarter of 2003, will promote proactive leadership as the key to improving a company's bottom line. The dynamic and highly-regarded automotive industry trainer Chris "Chubby" Frederick will lead the sessions.

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Frost & Sullivan Performance Measurement: The Key To Success For Automotive Training Institute

August 2002

Research uncovered endless pages of articles and advertisements on training options for automotive technicians and service providers. Each article or advertisement claimed their program would provide a more educated employee that would broaden service capabilities and drive increased profitability. Yet, finding a company or customers that published results that quantitatively defined the impact of the training on the customer's bottom line proved to be extremely difficult.

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Sunoco Appoints ATI as Consultants to the ULTRA- Service Care Franchises

March 2001

In March 2001, Sunoco's Ron Townsend & Mike Mercurio appointed the Automotive Training Institute (ATI) personally get involved with the USC dealers in US. It started with ATI CEO Chris "Chubby" Frederick presenting at the Sunoco Convention in Atlantic City, New Jersey.

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Meineke Endorses ATI as National Training & Consulting Company

January 2001

Over 1000 store managers and franchisees attended the training with rave reviews. Over 75 franchisees representing near 500 Midas stores also became involved in ATI's One Year Consultation and training System. Many Franchisees have experienced huge increases in gross profit, net profit, sales and car count.

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AMi Certified:
Approved for Educational Credit!

Auto and Collision Repair
Shop Owner's 1-Day Workshops

Our Auto Repair and Collision Repair Shop Owner 1-Day Workshops will re-ignite your passion, re-energize your business, and increase your profits by 3-8% or your money back.

Find a Workshop near you and gain more control!

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