Does asking for the sale make you feel like a jerk? This is exactly how “Kim” felt. Kim was a service manager in a shop located in the Midwest who prided herself on her ability to profile her patrons to determine who would buy and who wouldn’t. She believed that presenting a high-dollar estimate to…
Every business strives to fully satisfy its customers due to understanding the number one rule of marketing: loyal customers are the ones who keep our doors open. For loyal customers, there’s no longer an acquisition cost, happy customers promote your business to others, but there are costs to maintain them long-term. Considering the number of…
Since the beginning of time, there have been salespeople. That’s right, whether exchanging stones of different sizes, trading pelts for goods, or using currency like we do today, there were and always will be salespeople. There are good and bad examples we can reminisce about relating to personal experiences we had or characters in movies…
The minute details of a perfectly executed process are what fall between the cracks. There are always internal and external barriers that get in the way of performing a process consistently. The goal is for the process to be easily repeatable and based on discipline to enact at every opportunity. Stay True to Successful Processes…
It’s the most wonderful time of the year — or is it? As an auto repair shop owner, you may be looking at your holiday planning with trepidation. Either you’re busier than ever and trying to figure out how to manage the workflow while at the same time honoring employee requests for time off, or…
John and Sue are busier than ever! Their parking lot is packed; their techs have one car after the other in their bays. The phone is ringing off the hook—being an auto repair shop owner is looking great! But wait—Sue goes to pay the parts bills and there’s barely enough in the account to cover…
If your reaction to this question is, “Of course, I’m striving to be the best,” let’s do a quick reality check to see if this is true. As a result of Covid-19 last year, a lot of us were scrambling to invent new marketing processes to keep cars coming in, to make sure we were…
There once was a restaurant that had a good reputation but wanted to stand out from the crowd. So one day, the owner brought in a jar of homemade pickles. These pickles were amazing! The staff bragged about these new pickles and decided every customer would get a pickle with every order. The customers loved…
Learn how Creating Attachment will set you apart from your competition! Be the premier place to work and be the uncopyable provider of services in your market. It is hard to be consistent with your marketing message, isn’t it? There is so much to remember with marketing your business. How to get it all done…
Do you want to become great without having to wait? I just read something that can help you with this. In his book The Compound Effect, Darren Hardy introduces the reader to three friends: Larry, Scott, and Brad. They each live in the same neighborhood and make a similar annual salary. They each have a similar…