Now that I have your attention, imagine that you’ve just landed in an unfamiliar town where you don’t know anyone, and you lack access to a rental car. To make matters worse, your hotel doesn’t offer a shuttle to pick you up. What would you do? Catch a bus? Catch a train? Hitch a ride?…
Do you have a celebrity gap at your shop? “Dan,” a shop owner from the Midwest, has one. A few weeks back on a 100-degree afternoon, a customer named “Sarah” arrived at his location with the following request, “I just blew my right front tire, and I don’t have any cash on me. Can someone help me…
A plainly dressed woman wearing a baseball cap walked into an upscale handbag store looking to make a purchase. She came in carrying a worn-out handbag that appeared to have a lot of miles on it. She gestured towards the most expensive bag in the store but before she could speak the salesperson gave her…
My interviewer threw me a curve-ball! I had just graduated from college and was interviewing with a sales manager named “James,” for an outside sales position with a major copy machine company. “Sell me this pen!” James demanded, as he slammed the pen on his desk in front of us and awaited my response. I…
During a recent television interview, Michael Jordan was asked what his secret was that allowed him to consistently thrive under pressure and lead his teams to “come from behind” victories. He responded by telling the story of his rookie year practice sessions when his coach, Kevin Loughery, would divide the Chicago Bulls into teams that…
“Michelle” drives a Mercedes E350 and is on her way to the mall. She will spend over one thousand dollars on Christmas presents for her family. Later in the evening, she will meet with her husband Bob who is a partner at his law firm. They will go to Ruth’s Chris Steak House and partake…
“What can I do to get more cars?” asked “Mark,” an ATI member who was experiencing the winter blues. He was averaging $3,900 dollars in weekly mechanical sales and 13 cars. It was hard to understand why car count was an issue because Mark has 150 Google reviews with a 4.8-star average! He has a…