Coaching Support
Personalized Coaching, Proven Results
At ATI, our primary goal is to help you maximize profits, free up more of your time, and regain control of your business. Our coaching staff has collectively generated over $3.5 billion in profits for thousands of shop owners nationwide. With ATI, you’re not just getting advice; you’re accessing a proven system that delivers tangible results.
Empowerment and Accountability
If simply knowing the right answers guaranteed success, everyone would be fit, healthy, and wealthy. The reality is that even with the right knowledge, achieving your goals requires desire, willpower, and support. That’s why all of ATI’s advanced solutions include ongoing, 1-on-1 coaching—providing you with the guidance and accountability needed to turn your dreams into reality.
The Best in the Business
Our team of coaches includes some of the most knowledgeable automotive experts in the industry, many of whom are current or former shop owners. With over 350 years of combined coaching experience and certification from the Center for Executive Coaching, ATI’s coaches are full-time professionals dedicated to your success. We have served more than 10,000 auto repair and collision shop members across the nation, representing some of the top shops in the United States and Canada.
"My only regret is we didn't attend sooner! We attended ATI's workshop for collision repair shop owners and brought back information that was immediately helpful to our shop. ATI helped us understand our 'numbers' and learn to write better estimates to increase profits. We learned strategies to reduce cycle time, increase production, handle parts more efficiently, and implement best business practices."
Jackie Shaw
"ATI is an awesome program that has significantly increased our profitability. The coaches are extremely knowledgeable, and the course materials are great."
Drake Tulloh
"We enrolled in ATI's program and six months later we're banging out about 40-50% more production than what we were prior to that. ATI made me realize that the structure that I needed wasn't there and they helped build a plan to get that structure."
Chris Lanning
"Ever since I attended my first ATI workshop and store evaluation, I knew that ATI could help me move the dial from a stable store to a great performing store. With ATI's coach, training workshops, SuperConferences, and most importantly, weekly meetings with my team members, we have consistently increased our store's performance, gross sales, and net profit. I could not imagine where I would be without ATI's Training, Coaching, and Members' input."
Ed Tuck III
"The only regret I have is not joining ATI sooner... Before ATI we were doing $360k year. The first year after joining ATI we went to $704k and now we are OVER $1.6 Mil with the same amount of technicians and staff. ATI has the best coaching and support for Auto Repair Coaching and Auto Body Shop Coaching."
Rod Schindler
"Love everything about this organization."
Prosser's Automotive
"The absolute best place you can go for shop owner improvement."
Howard Tiller
"ATI has taught us so much that we never knew we never knew! If you could benefit from exceptional Automotive Business Management Training, their proven experience and results can only help your business excel as well!"
Will Cook
"ATI has been a huge help to my business. Thank you so much for all you do."
Shawn Shippee
"ATI helped turn our business around by giving us the training and resources needed to run a successful business. They practice what they preach, and it shows in every person and action. Great company, with great values."
Tim Guile
"Our shop has been a member of ATI for almost a year and we have seen our business and vision transform in ways we really didn't believe was possible...The amount of content and training materials is full of excellent information and industry-specific insights. I cannot accurately convey the totality of ATI's help in radically changing us and our business...If you own an auto repair shop, you're either with ATI and moving to the front, or falling behind with everyone else. Get involved with them today!"
Gator Caswell
"Hands down one of the best educational institutions I have ever had the opportunity to be able to attend."
Juliano De Carvalho
"Just finished their Marketing class...GREAT information. Always impressed with ATI's classes—they're always relevant and the material is always current and up-to-date. Facility and staff always top-notch. Look forward to attending another one again soon."
Dennis Albrecht
"[We have] been with ATI for 5 years. There has been so much we have learned during this time. Our shop has allowed me a very flexible schedule and has become so profitable all at the same time. Thank you ATI. We appreciate all your hard work."
Sean Hill
"I joined ATI at a time when I was struggling financially in my business, so it was a huge decision. I have grown myself leaps and bounds personally and professionally with the guidance of my ATI coach. I have turned my business and life around completely since joining ATI."
Devin Kelley
"Great atmosphere for learning. Amazing staff. Very knowledgeable coaches. Whether in person or virtual, this is an amazing training program for anyone wanting to have a well-run automotive business."
Jessica Schimmel
"ATI has been instrumental in the growth and management of our company. We have been with them for nearly 5 years and have only seen positive forward-moving results. ATI has an endless amount of informative subject matter and is always ahead of the curve on upcoming trends."
Doug Parlamento
"Since joining ATI's program a year ago, my shop has exploded. Sales have more than doubled but, more importantly, profits are unbelievable! This year, my family and I went on the first vacation we've taken since I opened my shop in 2008!"
Jason Wood
"Every auto business owner should sign up [with ATI]! Definitely seen a huge difference in my business."
Derrick Hawkins
"ATI is the vehicle needed to break bad habits and start new good habits. The successes aren't magical. A shop owner is still the one to do the work and implement the changes. But if you follow the model and have the courage to change, I cannot fathom anything but an improvement to your business."
Keith Greene
"ATI is an excellent company to help auto repair businesses be more successful. They have a great team of coaches and instructors who have helped us learn what we didn’t know and also think outside the box... ATI has changed our company for the better and we are excited for the future."
Earl Burdick
"I was finally done with trying to 'figure it out' on my own. It’s been 8 months since joining and I wish I had done it sooner! Thanks for helping me implement a proven blueprint of owning a successful shop."
Shoney Ponda
"What amazing things I could say about ATI!! We have been with them since 2019 and they have been amazing for our business and personal life. The coaches here truly care about you and your business. Best investment ever!!"
Candayce Marshall
"I have been with ATI for a little over 4 years now. I can say with absolute conviction. I would not be where I am today without them. The knowledge I have gained and people I have met have been awesome. [My coach] has been instrumental in my growth from tech to owner...there with me every day, helping me navigate the obstacles. ATI is always trying to stay at the forefront of our industry, keeping members up to date on training and issues that we may be facing. I would recommend them to anyone who asks."
Mike Dickmann
"ATI is the kind of company we never knew we needed until we found them! [They] put the education of all positions and business owners along with quality standards for all automotive shops as their top priority. ATI has top-notch instructors and is truly dedicated to helping shops be the best they can be. We feel like part of their family! We wouldn't be the shop we are today without them."
Jeff Weller
"ATI has helped us get our company where we want it to be. They are the Auto Shop Coaching experts. I've become a better person, leader, husband & father from what I've learned from ATI. The monthly price seems expensive for some. I'm ok with a premium price for a premium service. Thank you ATI for improving my life."
Fred Gestwicki Jr.
"I was hesitant at first but after seeing what ATI can do for your business I was all in. Thanks for opening my mind!"
Alvis Lopez
"ATI has been helping me for years. Their coaching staff is amazing. Their events and training events help me so much. Thank you!"
Tom Niemiec
"ATI has helped us get our company where we want it to be. They are the Auto Shop Coaching experts. I've become a better person, leader, husband & father from what I've learned from ATI. The monthly price seems expensive to some. I'm ok with a premium price for a premium service. Thank you, ATI, for improving my life."
Fred Gestwicki Jr. 2
"I just got done with a 5 1/2 week vacation... This vacation and all the long vacations I take are a direct result of ATI. I've been with ATI for almost ten years and, yes, at first I said that won't work in my shop or my area and it took about four years before it got through my thick head that they are here to help and they do care very much. So thank you to ATI for everything you have done for me and continue to do. It has been an interesting ride and it continues to get better every day."
David Nix
"ATI has a great program. It is definitely a program that I recommend to other shops. This program can make it easier to manage your business and other things in your own life if you are willing to put in the work. ATI gives you the tools to fix your shop."
Brian Govednik
"Before ATI our business and life were in chaos, and it was not very fun. Since ATI, we have had time away from the business. The business runs very well. And we have a lot of friends that we have met through ATI. So thank you ATI."
Dave and Jan Murphy
“Thank you, ATI, for hosting that shop owner’s event and providing much valuable information. It came at a time when we were very busy and working hard, but we weren’t making any money! You provided step-by-step guidance on how to increase profits, marketing and just plain management skills in general. It has changed our whole outlook on the repair business and helped us become way more profitable.”
Harold Ahlers
"The team at ATI has helped us with ongoing training in all aspects of our repair business. They follow changes in the auto industry and with current events to help us keep up to date with everything. I really appreciate that they constantly update their training so I'm not just stuck with outdated information."
Paul Garza
"ATI has been huge in helping us grow our businesses. We are continually inspired in every class and the coaches are amazing!"
Katie Gilthorpe
"ATI has helped our business tremendously! We have been with them for over 3 years and would not be where we are without them. I would recommend them to anyone who wants to align their business for more profit and more freedom as an owner. Thank you ATI!"
Tony Hallenbeck
"I signed with ATI in March 2020... Within a couple of weeks of making changes and adapting some new processes, I started to see a difference in sales and the shop was busy. I want to say that ATI is the best thing I have ever done for my shop and I'm happy to say that even during COVID-19 with ATI we have had the best year financially ever since we opened and nearly doubled our sales from 2019. Not only am I excited for the future of the shop but for my future as the owner, too."
Judah Hill
"If you're looking for great training, this is the place. Depending on how your team trains they offer so many options. Great instructors and coaching staff!!!!"
Tammie Burchell
"As a manager in this business, I always approach the classes at ATI with an open mind... Not only have I applied the things I learned in these classes to my shop but also in my life in general... I highly recommend not only ATI and their coaches but every class they host! Never disappointed in any aspect of our visit!"
Caitlin Bethanis
"Great business. Every auto repair shop should join ATI. Absolutely no complaints and if there were, they would make it right. They Care."
Mike Holsinger
"ATI has been a priceless resource in the knowledge that they have of our industry. Their integrity & dedication to the collision industry is relentless. We have gained an enormous benefit reconstructing our foundation based on ATI’s classes, teleseminars, our coach, Lawrence, & all of the other owners that we have met at class."
Bruce & Julie Steinberg
"Very happy that I joined ATI-have made leaps and bounds improvements in the one year since I signed up. My coach is... always there with help, solutions, and great ideas that have really improved my business... If anyone is reading this that is on the fence and worried about the commitment or money only thing I can say is it’s worth it and I even sent an email that I wished I signed up sooner!"
Chris Pendl
"I've been with ATI for years and I've never been more thankful for their support than right now [during COVID]. Keep up the great work."
Andy Wasmer
"We are two years into the ATI program and I am happy I made the commitment. Thank you to [my coach] for all the tough love and always being there for us. Definitely recommend ATI to any shop owner looking to better their business! These guys are the real deal."
David Rosario
"If you want to make a lot more money, sign up with ATI. Learn things you may have forgotten or never even knew! Have fun and work smarter! Do it, don't wait, the money will come!"
Eddy Wooten
"The whole ATI group is awesome. We enjoy owning a business again with the help of ATI. As always, [our instructor] was amazing! He is always very passionate about getting total engagement, to set the curriculum deep inside you, so you will take it back and use it, rather than passively learning it. ATI has been serving us for more than 20 years; each time, we come away with more updated info. Thanks guys!"
Mark Carroll
"ATI showed me the intricacies of the Auto Repair industry and educated me on how to be successful in this industry...Proof is in the bottom line as I was deep in the red in my 1st year of ownership. Now 5 years later we're well into the black with an awesome team of people that follow the lead each day...Our customers love the personal attention to detail we provide them with, and they appreciate the service we strive every day to provide them with. Thank you, ATI and [our coach]. We are now a growing business instead of a failing one."
Joe McOwen
"My first time learning with ATI has been incredible. I had no idea how many things I had been missing to help our business succeed...I'm already looking forward to the next session of learning."
Amanda Castagnasso
"If you do not have structure to your automotive business and are struggling ... Automotive Training Institute is top notch. They will help you be successful and profitable."
Dwayne Saunders
"I always come away from an ATI class with top quality, innovative information to use. Everyone is always friendly and inviting. [The coaches] always keep class entertaining and jam-packed with so much knowledge!! Have met so many great people and good friends for life."
Elizabeth Heimsoth
"ATI systematically helps you line up the problem areas so that you can address them one at a time. This can be a messy process but the guidance you receive along the way is key. They can show you the light at the end of the tunnel and help you get there. It's nice to have someone in your corner every week holding you accountable to the commitments you have set for yourself. If you are tired of doing everything the hard way, I strongly suggest you give this a try."
Jared Lange
"I've been with ATI since 2019 and joining them has been a game changer for my business. The coaching and assistance to better serve my customers is priceless!"
Extra Mile Performance
"When I was approached by ATI to take a one-day class I thought there would be nothing they could offer that I hadn't already seen. I attended the class and was impressed by the whole organization from the moment I walked into the front door."
Ron Peters
"My son, Chris, and I attended the ATI Eight Essentials event in Memphis, 2019. The information provided was genuine and not the typical hype of magical dust offered by some "companies" that claim to be able to make a business successful ... I recommend ATI to anyone that is starting a new business venture or any business that is unsure how to make a profit."
Kevin Edens
"ATI has been a consistent companion to our business for the last few years. From smart business advice to the simple service of putting a fire under our feet when we needed it most, ATI has been a pleasure to work with, and a necessary step in our plans to success. LaScuola Motorworks looks forward to keeping our relationship strong for years to come."
Lonnie LaScuola
"Classes taken through ATI in person and online are the most powerful tool we have added to our business and we look forward to the future."
Mary B.
"I joined ATI 5 years ago. It was a hard thing to do considering I was still new to being an owner and operator of my shop. We went for it and have no regrets doing so...This has been one of the best things that I have ever done for my business and I will be a member for as long as I can see. I would strongly recommend anyone who is thinking about joining ATI to join...There is a wealth of information and a whole network of other owners that are there to help along the way. "
Anthony Wrixton
"I recently sold my business. I want to thank you for helping me turn my business around and implement policies and procedures. Did very close to $1M in revenue last year, and in my last month, we were at $104k for the month."
Randall Miller
"ATI has been a great learning experience. Learned more about the industry in the last 3 years than in over 30 years of hands-on in the automotive profession."
Eric Mileham
"Rock stars!! ATI has been a game-changer for our business. We've been with them for years, and I do believe we're gonna be lifers!"
Jodi Knepper
"Joining ATI definitely helped us take our shop to different level."
Moufied Rabieh
"ATI’s 20 groups are a great place to enhance your learning, share ideas and grow your automotive business. If you need coaching, mentoring, or to learn how to run your automotive repair business, Automotive Training Institute is the best in the nation. The Leading Ladies 20 group is one of the only all women’s 20 Group."
Judi Haglin
"Love coming [to ATI] and learning new ways to improve my shop. Should have joined sooner! Thanks everyone at ATI!"
Frank Roberts
"We knew what we wanted our business to be and the potential it had to grow but having to face the challenges to change is difficult. Especially after being a mechanic for 30 years and transitioning to a business owner mindset. But I have to tell you, IT IS WORTH IT...We are grateful to be part of the ATI Family!!
Kristine Berena
"We have learned so much about how to properly run and grow our business since joining ATI. We highly recommend a [shop owner event] when they are in your area!!"
Sam Concelman
"I have been an auto repair shop owner for 18+ years and didn't go through college. ATI has been my college, and very specific to my career. I think this place, especially their people have groomed me into a successful shop owner with high confidence and low stress. I can't speak highly enough for what they have done for me, my shop and especially my family."
Eric Kashmanian
"The day we decided to own our own automotive service and repair facility, I was a Technician, not a business owner. ATI taught us how to own a business and what is needed to own a successful business. Percentages, numbers, production etc. We are very grateful for that training and yes, it was an investment...in ourselves. If the greatest athletes, etc. need a coach, then so do we!"
Jeff Gerlach
"Being profitable using ATI's KPI's has opened up many doors of opportunity, not just in paying my business off, being able to support my family as well as my employee's families comfortably, but has allowed me the opportunity to give away vehicles to several families in need of reliable transportation."
Stephan D. Cairl
"[Since joining in 2018], my business is thriving, I'm in process of buying a building, hired some new employees. I have no complaints. My coach is awesome and the teachers are fantastic...It isn't always the easiest, but I will tell you first hand that it's worth every second...ATI is the way for any automotive business. Failing or not."
Mike Reel
"ATI has been a blessing to our company over the last 4 years, and it was a great experience to finally come in person for a class. All of the information was helpful, insightful, and easy to take back home and implement in our business. We're excited to work on our business so we can better help our customers! Thanks ATI!"
Kayla Morrow
"So glad that I joined ATI 8 months ago. In the last 8 months, I have learned some really good information about my business and how to market my business. I love sharing the information with my employees and other business owners."
Tom Gummer
"ATI has changed my family's life more than you can imagine. They showed us how to take our business to the next level. Like anything else, you get out of it what you put in. Go to the classes and make the changes! These people truly care about what they do and are elevating our industry."
Tim Gilthorpe
"Been with ATI for over 10 years. They helped us keep on track and have just started a next-level 20 group to help bring our business to a level we never thought we could achieve when we first started."
Steve's Auto Repair and Tire
"I've learned so much from ATI and everything has been exceptional in the growth in my business."
Laurel Caurvina
"Our business has grown tremendously, and we are very happy with the support and education ATI has given us!"
Erin Nielsen
"We have been ATI members for a little more than a year and a half, and I can not begin to articulate the difference this company has made for our business. The education we are receiving from our coach and the classes are more comprehensive than I imagined going in. The support from the community is invaluable. We have found the program literally pays for itself. I would absolutely recommend if you are considering..."
Jennifer Mulcahy
Join the ranks of successful auto repair and collision shop owners who trust ATI for expert coaching and support. With ATI by your side, you can transform your business and achieve the success you’ve always envisioned.
JOIN US
Don’t miss out on the opportunity to sustain and grow your business success. Join the ATI Alumni Program and continue to thrive with our unparalleled support and resources.
Let’s make your business the best it can be.
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